Gov't buys $2.5M in Super Bowl ads to boost census - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Gov't buys $2.5M in Super Bowl ads to boost census

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U.S. Census Bureau Director Robert Groves stands outside the during a media interview in the remote Inupiat Eskimo village Noorvik, Alaska, Monday, Jan 25, 2010. Groves is in Noorvik to formally launch the nation's 2010 count. (AP Photo/Carolyn Kaster) U.S. Census Bureau Director Robert Groves stands outside the during a media interview in the remote Inupiat Eskimo village Noorvik, Alaska, Monday, Jan 25, 2010. Groves is in Noorvik to formally launch the nation's 2010 count. (AP Photo/Carolyn Kaster)

WASHINGTON (AP) — The government has bought some expensive air time to promote the census.

It's spending $2.5 million to advertise during the Super Bowl.

Census officials say it will be a good investment if it gets people to mail back their census forms.

But not everyone agrees. Republican Sen. John McCain tweeted this week that the government "shouldn't be wasting $2.5 million taxpayer dollars to compete with ads for Doritos."

A recent poll found nearly 1 in 5 residents said they may not fill out the forms.

The government relies on the census not only to learn about Americans and their lives but also to parcel out federal dollars and to determine the number of U.S. House seats representing each state.

The census officially began last month in rural Alaska, and most of the U.S. will receive their forms by mail the week of March 15.

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