Bills' series in Toronto not a hit north of border - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Bills' series in Toronto not a hit north of border

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TORONTO (AP) — The Buffalo Bills' eight-game series in Toronto reaches its midway point this week with questions about whether the NFL can succeed in this limited format north of the border.

What officials refer to as "teething pains" are put in a different light by critics. Toronto Sun columnist Steve Simmons last weekend called it "an unmitigated disaster" for Rogers Communications, which paid $78.5 million to host the series two years ago.

High ticket prices and the Bills' losing record have made it difficult to generate interest.

Rogers Centre executive Silvio D'Addario dismissed the criticism Wednesday, a day before Buffalo plays Indianapolis at Toronto. He's confident the building blocks are in place to make the final three years a success.

Copyright 2010 The Associated Press.

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