LOS ANGELES (AP) — San Diego County's Sweetwater Union High School District is set to approve its first on-campus advertiser on Monday under a recently adopted policy to allow advertising inside the district's 15 high schools.
Sweetwater is the latest cash-squeezed district to resort to commercials to generate revenue. Reeling from state budget cuts with no relief in sight, districts are finding that one of the most lucrative cash-generators is advertising to students, which is raising concerns over the role of schools in promoting commercial brands and products to a captive audience of impressionable youngsters.
Sweetwater's first proposed advertiser is Platt College, a local art and design school that would pay $6,000 to place two banners in each high school.
Copyright 2010 The Associated Press.
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