(AP/News 8) Verizon Wireless made the long-awaited announcement Tuesday that it will start selling a version of the iPhone 4 on Feb. 10, giving U.S. iPhone buyers a choice of carriers for the first time.
Since its 2007 debut, Apple Inc.'s phone has been sold exclusively for AT&T's network in the U.S.
"Customers finally have a choice," SDSU marketing professor Steven Osinski told News 8. "For many customers who have complained about AT&T, this may be the catalyst to go over to the other side."
An analyst with Piper Jaffray predicts that as many as six and a half million current AT&T iPhone customers could defect to Verizon in the coming year.
"It's a very personal decision," said Osinski, "but I really believe customer service and customer satisfaction is essential."
Verizon Communications Inc.'s chief operating officer, Lowell McAdam, made the announcement in New York, joined by Apple COO Tim Cook, who called it "the beginning of a great relationship between Verizon and Apple."
Pre-orders will start Feb. 3. The price will be $200 or $300 with a two-year contract, depending on the model, about the same as the iPhone through AT&T. It will be sold through Verizon, Apple and other stores nationwide, as well as over the Internet.
Apple issued its written statement at 11:11 a.m. on Jan. 11, 2011, or 1/11/11.
AT&T activated 11.1 million iPhones in the first nine months of 2010. Analysts now expect Verizon to snag some users from AT&T, but the effect will likely be muted because most iPhone users have two-year contracts, and many are on family and employer plans. Verizon did not reveal its service pricing plans on Tuesday.
Verizon's iPhone version will work only on the carrier's current "3G" network even though the carrier has fired up a faster "4G" network in many cities. That super-fast wireless data network is available only to plug-in laptop modems for now, but Verizon will have smart phones for it this summer.
Cook said the first generation of "4G" phone chips would have forced some design compromises, which Apple wasn't willing to make.
"Secondly and most importantly, Verizon customers have told us they want the iPhone now," Cook said. "I can't tell you the number of times I've been asked and my colleagues have been asked, 'When will the iPhone work on the Verizon network?' "
Shares in Verizon Communications fell 84 cents, or 2.3 percent, to $35.08 in morning trading Tuesday. Apple shares lost 14 cents to $342.32.
AP Technology Writer Barbara Ortutay contributed to this report.
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