Abercrombie asks 'The Situation' to shop elsewhere - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Abercrombie asks 'The Situation' to shop elsewhere

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Mike "The Situation" Sorrentino, cast member of MTV's "Jersey Shore" stands on a deck overlooking the boardwalk and beach at the home for the show Thursday, Aug. 4, 2011, in Seaside Heights, N.J. Mike "The Situation" Sorrentino, cast member of MTV's "Jersey Shore" stands on a deck overlooking the boardwalk and beach at the home for the show Thursday, Aug. 4, 2011, in Seaside Heights, N.J.
FILE - In this Nov. 17, 2010 photo, Mike "The Situation" Sorrentino poses at GQ magazine's 2010 "Men of the Year" party in Los Angeles. FILE - In this Nov. 17, 2010 photo, Mike "The Situation" Sorrentino poses at GQ magazine's 2010 "Men of the Year" party in Los Angeles.

NEW YORK (AP) — The Situation doesn't usually require a lot of motivation to lose the shirt. But Abercrombie & Fitch wants him to go one further — the company has offered to pay "Jersey Shore" cast members to stop wearing clothes carrying their brand.

Abercrombie & Fitch Co. said in a news release posted Tuesday that it's concerned that having Mike "The Situation" Sorrentino seen in its clothing could cause "significant damage" to the company's image.

Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.

The company says it also is making the offer to others in the hard-partying cast.

"It's a clever PR stunt and we'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television," MTV said in a statement.

 

Copyright 2011 The Associated Press.

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