SAN DIEGO (CNS) - A proposal to raise the cost of parking lot events at Qualcomm Stadium and parking for attendees was forwarded to the full City Council Wednesday by the Land Use and Housing Committee.
The consulting firm AECOM found the city could make an estimated additional $172,000 annually off parking lot events if it were to adopt a more flexible rate card that set minimum charges, instead of fixed prices. The current rate card was adopted four years ago.
The city makes a lot of money off the parking lot, one of the largest in the United States, because it hosts about 200 events a year, but it charges less per event than similar facilities, according to the consulting firm's report.
Under the proposal, a commercial event currently charged at $5,000 per day would be upped to at least $7,000 per day.
Automobile manufacturers that stage weekend "tent sales" at $2,000 to $4,000 per day would have to pony up a minimum of $10,000 per day under the proposal.
The minimum for parking for attendees would be set at $20 per car and $60 per recreational vehicle under the plan. The fee would only apply to parking lot events, not Chargers or San Diego State University athletic contests.
The proposal was passed by the committee, with little comment, on a 3-1 vote. Councilman Kevin Faulconer dissented, saying he did not believe the city would make additional money.
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