SAN DIEGO (CNS) - The City Council Monday unanimously approved marketing partnerships in which Toyota will provide nearly three dozen new vehicles to San Diego's lifeguards and Sprint Solutions will provide wireless services.
The two-year agreement with Toyota will provide lifeguards with 34 vehicles and could be worth as much as $1.1 million if renewed for an additional two years, according to Mary Lewis, the city's chief financial officer.
Toyota will be known as the "official vehicle" of San Diego's lifeguards, and dealers can use the phrase in advertising and other promotional material.
The auto company will also be able to conduct promotional events at city facilities, take part in lifeguard events, display its logo on the city's website and be allowed to directly market to municipal employees, retirees and owners of businesses licensed by the city.
Since the city will not have to pay for new vehicles, about $245,000 will be saved annually, according to Lewis.
Under terms of the contract, lifeguards will receive the following 2012 model-year vehicles:
-- three Toyota Sequoia 4WD SUVs;
-- four Toyota 4Runner 4x4 SUVs;
-- 15 Toyota Tacoma Double Cab 4x4 trucks (short bed);
-- 11 Toyota Tundra CrewMax 4x4 trucks; and
-- one Toyota Tundra Double Cab 4x4 truck.
Lewis said 31 of the lifeguards' current vehicles are overdue for replacement. Some will be auctioned off but some others could be redirected to other city departments. General Motors and McCune Chrysler-Jeep provided lifeguard vehicles under previous deals.
Sprint will pay $100,000 for two years, with three one-year options, and will be able to call itself the "official wireless partner of the city of San Diego" and also market to employees.
City officials are trying to entice other companies into marketing partnerships, and included $800,000 in sponsorship income for the current fiscal year.
"I look forward to a lot more of these types of partnerships," Councilman David Alvarez said.
The federal government shut down at the stroke of midnight Friday, which prompted the closure of many federal operations, such as national parks and monuments and that included the shutdown of Cabrillo National Monument.
Thousands of people marched through downtown San Diego and San Marcos in the second annual Women's March Saturday. The San Diego event began at 10 a.m. at the downtown Waterfront Park on Pacific Highway, while the North County event began at 11 a.m. at Palomar College.
Thousands of people marched through downtown San Diego and San Marcos in the second annual Women's March Saturday. The San Diego event began at 10 a.m. at the downtown Waterfront Park on Pacific Highway, while the North County event began at 11 a.m. at Palomar College. The two marches were held in conjunction with other marches across the country.
Chilly temperatures and scattered showers started the weekend. Temperatures at the coast and inland communities hovered around 60 degrees with some areas of San Diego County receiving rain during the morning hours.
A transient accused of fatally stabbing a man after they got into an argument near a 7-Eleven store in Poway pleaded not guilty Friday to a murder charge.
Coastal rail closures could complicate the commute for the thousands of people expected at Women's Marches set for downtown San Diego and San Marcos Saturday, though additional transit options are being made available.
A man arrested in the doctor's lounge at Sharp Grossmont Hospital in La Mesa after claiming to be an anesthesiologist pleaded not guilty Friday to a felony charge of treating the sick without a certificate.
People who bought new homes in Otay Ranch's Village of Escaya can start moving in Friday - later than planned but after the developer took steps to address methane found at the site.
Recent assaults by tactical teams on prototypes of President Donald Trump’s proposed wall with Mexico found their imposing heights should stop border crossers, The Associated Press has learned, a finding that’s likely to please security hawks but raise concerns about costs and environmental damage.
Two of the region's largest federal enterprises, military bases and border patrol, are unlikely to face major disruptions in the event of a looming government shutdown that experts say likely is to occur at midnight.