SAN DIEGO (CNS) - The San Diego County Board of Supervisors agreed in principle Wednesday to ease restrictions on signs in unincorporated areas and let community members come up with designs to assist tourists and give residents a sense of place.
The board voted unanimously to have staffers recommend amendments to ordinances and policies that would allow more signs and banners along about 2,000 miles of county-maintained roadways. A report was expected to be delivered within 120 days.
Signs about places of community interest, historical significance or local events are limited along county right-of-ways, Supervisors Bill Horn and Dianne Jacob wrote in a letter to fellow supervisors.
"It's going to help communities in the unincorporated area identify themselves through the use of the monument, gateway, community identification and directional signs in the public right-of-way," Jacob said.
Horn said his North County district contains 30 distinct communities, and several businesses in them would benefit signage that drew attention to them, Horn said.
The cities of San Diego, Carlsbad and Chula Vista all have more liberal policies, compared to the county, according to the Board of Supervisors.
In San Diego, banners along the Broadway median promote events such as Comic-Con International and the Rock'n'Roll Marathon, while similar banners along Friars Road near Qualcomm Stadium draw attention to the Chargers and San Diego State athletics.
Signs would help tourists and out-of-town guests find services and points of interest and help provide a sense of place and character, Horn and Jacob wrote in a letter.
THIS IS AN UPDATE TO THE PREVIOUS STORY BELOW.
SAN DIEGO (CNS) - Two San Diego County supervisors plan to propose Wednesday easing tough restrictions on signs in unincorporated areas to allow local communities to develop their own character, assist tourists and give residents a sense of place.
The proposal from Supervisors Bill Horn and Dianne Jacob would allow more signs and banners along 2,000 miles of county-maintained roadways. They said signs that provide information about places of community interest, historical significance or local events are generally prohibited along county right-of-ways.
The cities of San Diego, Carlsbad and Chula Vista all have more liberal policies on such signs, the supervisors said. In San Diego, banners along the Broadway median promote events like Comic-Con International and the Rock'n'Roll Marathon, while similar flags along Friars Road near Qualcomm Stadium support the Chargers and San Diego State athletics.
"These signs help tourists and out-of-town guests locate services and points of interest, provide a sense of place for current residents and add to a community's character," Horn and Jacob wrote in a letter to fellow supervisors.
"The placement of appropriate monument, gateway, community identification, and directional signs within the road right-of-way can enhance a sense of community, aid visitors and, if done tastefully, increase scenic beauty."
Policies to allow additional signs need to be balanced with safety concerns and efficiency, they said.
San Diego Fire-Rescue Department officials are increasing staffing levels in anticipation of increased fire activity.
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A major construction project at the San Ysidro Land Port of Entry will be completed ahead of schedule, officials said Sunday.
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The city's search for the next top cop is underway as police chief Shelly Zimmerman prepares to step down in March.
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