Instagram says users' photos won't appear in ads - San Diego, California News Station - KFMB Channel 8 - cbs8.com

Instagram says users' photos won't appear in ads

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FILE - In this Monday, April 9, 2012, file photo, Instagram is demonstrated on an iPhone, in New York. (AP Photo/Karly Domb Sadof, File) FILE - In this Monday, April 9, 2012, file photo, Instagram is demonstrated on an iPhone, in New York. (AP Photo/Karly Domb Sadof, File)

SAN FRANCISCO (AP) — Instagram says it will revise a planned update to its service agreement after confusion about its intent led to widespread user complaints.

At issue is whether users' photos can be part of advertisements, on and off Instagram. The mobile photo-sharing company said in a blog post Tuesday that it has no plans to put users' photos in advertisements.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money.

The new policy will take effect Jan. 16.

THIS IS A STORY UPDATE. For an earlier version, read below.

NEW YORK (AP) — Instagram, the popular photo-sharing service that Facebook bought this year, is the target of a storm of outrage on Twitter and other sites after a change in its user agreement hinted that it might use shared photos in ads.

It's not clear that anything substantive has changed in Instagram's new terms of service, which were posted Monday and go into effect Jan. 16. As is the case before, the service reserves the right to use shared photos in any matter it likes, though the photographers keep "ownership" of the photos.

The updated terms of service say users agree that their photos could be used "in connection with paid or sponsored content." The current terms say the service can place ads "on, about or in conjunction with your Content."

The fast-growing site is a popular way to share photos from cellphones. Facebook Inc. bought Instagram in September. The cash-and-stock deal was worth $1 billion when it was announced in April, though that fell to about $740 million by the time it was completed because of Facebook's falling stock price.

The updated terms suggests that Facebook wants to integrate Instagram into its ad-serving system, which can, for instance, promote an item by telling users that their friends "Like" it. The new terms make it clearer that Instagram could use your photos to market to your friends.

Instagram announced the change in a blog post, but didn't explain its intentions. It said a concurrent change to the privacy policy, a separate document, would help Instagram function more easily as part of Facebook.

Twitter users were vowing to cancel their Instagram accounts in response to the policy change, complaining that the new terms would essentially let the service sell people's photos for ads.

___

Online:

Current terms: http://instagram.com/about/legal/terms

New terms: http://instagram.com/about/legal/terms/updated

Instagram blog post:

http://blog.instagram.com/post/38143346554/privacy-and-terms-of-service-changes-on-instagram

Copyright 2012 The Associated Press.

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