Burger King apologizes after Twitter hacking - San Diego, California News Station - KFMB Channel 8 - cbs8.com

Burger King apologizes after Twitter hacking

Posted: Updated:
© This frame grab taken Monday, Feb. 18, 2013, shows what appears to be Burger King's Twitter account after it was apparently hacked. © This frame grab taken Monday, Feb. 18, 2013, shows what appears to be Burger King's Twitter account after it was apparently hacked.

Somebody hacked Burger King's Twitter account on Monday, posting obscene messages and changing its profile picture to a McDonald's logo.

The tweets stopped after a little more than an hour, and Burger King said it had reached out to Twitter to suspend the account. A Twitter spokesman did not immediately respond to a phone message left on Monday.

Late Monday, Burger King tweeted: "Interesting day here at BURGER KING, but we're back! Welcome to our new followers. Hope you all stick around!"

Burger King, which usually tweets several times a week, typically does so to promote sales on chicken sandwiches, or to ask questions such as how many bites it takes to eat a chicken nugget.

But just after noon EST on Monday, someone tweeted via Burger King's account, "We just got sold to McDonalds!" They also changed the icon to rival McDonald Corp.'s golden arches and the account's background picture to McDonald's new Fish McBites.

About 55 tweets and retweets followed over the next hour and a quarter, including some that contained racial epithets, references to drug use and obscenities. The account tweeted: "if I catch you at a wendys, we're fightin!"

Monday's appropriation of Burger King's Twitter account was a relatively mild example of cybersecurity problems, which are causing increasing concern in Washington and for industry. Media outlets including The New York Times, The Wall Street Journal and The Washington Post have all said this year that their computer systems were breached, while several NBC websites were briefly hacked in November. White House officials and some lawmakers are pursuing legislation that would make it easier for the government and industry to share information on how to defend against hacking.

Burger King didn't know who hacked the account, and no other social media accounts were affected, said Bryson Thornton, a spokesman for Miami-based Burger King Worldwide Inc. Its social media team and an outside agency manage the Twitter account, but Thornton declined to say how many people knew the account's password. Late Monday, Thornton issued an apology to the company's Twitter followers.

"Earlier today, our official BK Twitter Account was compromised by unauthorized users," Thornton said in a statement. "Upon learning of this incident, our social media teams immediately began working with Twitter security administrators to suspend the compromised account until we could re-establish our brand's official Twitter page. We apologize to our loyal fans and followers, whom might have received unauthorized tweets from our account. We are pleased to announce that the account is now active again."

Twitter acknowledged on Feb. 1 that cyber attackers may have stolen user names and passwords of 250,000 users. It said at the time that it notified users of the breach.

Competitors were sympathetic.

McDonald's responded on Twitter that it empathized with its Burger King counterparts. "Rest assured, we had nothing to do with the hacking."

"My real life nightmare is playing out" on Burger King's twitter feed, wrote Wendy's social media worker Amy Rose Brown.

Copyright 2013 The Associated Press.

  • <div style="font-weight:bolder;font-size:22px;">ENTERTAINMENT <a href ="/Global/category.asp?C=154659" style="font-size:12px;padding-left:80px;">more entertainment &raquo;</a></div>EntertainmentMore>>

  • Longtime 'SNL' announcer Don Pardo dies at 96

    Longtime 'SNL' announcer Don Pardo dies at 96

    Tuesday, August 19 2014 6:44 PM EDT2014-08-19 22:44:53 GMT
    Few would recognize his face, but most knew his voice: the booming baritone that for nearly four decades heralded "Saturday Night Live." 
    Few would recognize his face, but most knew his voice: the booming baritone that for nearly four decades heralded "Saturday Night Live." 
  • Longtime 'SNL' announcer Don Pardo dies at 96

    Longtime 'SNL' announcer Don Pardo dies at 96

    Tuesday, August 19 2014 5:54 PM EDT2014-08-19 21:54:35 GMT
    Television and radio announcer Don Pardo, whose booming baritone was known to fans of "Saturday Night Live," ''The Price is Right" and other programs, has died. He was 96. 
    Few would recognize his face, but most knew his voice: the booming baritone that for nearly four decades heralded "Saturday Night Live." 
  • Wife to bury Kasem in Norway, cites heritage

    Wife to bury Kasem in Norway, cites heritage

    Tuesday, August 19 2014 1:53 PM EDT2014-08-19 17:53:50 GMT
    A spokeswoman for the funeral service agency in the Norwegian capital says the wife of U.S. radio personality Casey Kasem has cited her Norwegian heritage as a reason for burying her late husband in Oslo. 
    The wife of U.S. radio personality Casey Kasem has cited her Norwegian heritage as one of the reasons for wanting to bury her late husband in Oslo, a spokeswoman for the funeral service agency there said Tuesday. 
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and Midwest Television, Inc. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.