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SOURCE Purdue Products L.P.
Brand Launches National Sweepstakes Giving Away Over $50,000 Worth of Prizes
STAMFORD, Conn., March 4, 2013 /PRNewswire/ -- This March, Senokot® Tablets and Senokot-S® Tablets are launching the "Senokot® and Senokot-S® Tablets Overnight Relief Sweepstakes," a three-month national sweepstakes promotion in which anyone age 18 or older can enter to win an array of deluxe prizes, such as Hyatt Hotel gift cards, Phillips 22" flat-screen TVs, Kindle Touches, iPod Nanos and more. While Senokot® Tablets provide overnight relief to those who occasionally suffer from constipation, which may be associated with diet, lifestyle changes, or travel, Senokot-S® Tablets can be an option for those who suffer from occasional constipation which may be associated with certain medications.
"Our goal is to make the topic of occasional constipation more mainstream so that people are more open to discussing it with their doctors or pharmacists," explains Charlene Bailey, Director, Product Management for Purdue Products L.P. According to a recent survey conducted by Russell Research for Purdue Products L.P. in November 2012, of 1,023 women ages 18 and older, 53% of those polled agree that occasional constipation is an embarrassing topic to talk about with friends and family, while almost half also find the topic embarrassing to discuss with physicians and other health care professionals.
The survey revealed many misconceptions about occasional constipation. Forty-one percent of women polled think that occasional constipation is not a condition they need to worry about at their age. Although older adults are more likely to report problems with constipation than younger adults, poor diet, lack of physical activity, certain medications and dehydration can be the cause of the condition at any age.1 In addition, only one in three women knew it could be the result of surgery.2
"Based on the popularity of last year's promotion, we are bringing back the Senokot Overnight Relief Sweepstakes. However the 2013 promotion differs slightly from the previous promotion by offering people a chance to choose from an array of prizes that they can win," stated Bailey. The promotion will also continue to help increase the conversation about occasional constipation so that people can seek appropriate treatment options.
By the end of the sweepstakes period, over $50,000 in prizes will be given away. The promotion kicks off March 3, 2013 and winners will be selected randomly on a daily basis. When entering, consumers can pick the prize they want to win from a selection of three new prizes daily – so entrants can "shop" for the prize they want most. Consumers can enter as many times as they like by visiting www.senokotovernightrelief.com, a special promotional website.
Senokot® Tablets are made from a natural vegetable laxative ingredient, and provide gentle, overnight relief from occasional constipation. Please read full product label before use. For more information on the Senokot® and Senokot-S Tablets Overnight Relief Sweepstakes, visit www.SenokotOvernightRelief.com and follow it on Twitter @SenokotSweeps and Facebook (SenokotSweeps).
The Senokot® and Senokot-S® Tablets Overnight Relief Sweepstakes
The sweepstakes begins March 3, 2013, and runs through May 31, 2013. Consumers can enter online via a special promotional website (SenokotOvernightRelief.com) where they will be able to choose from a selection of three prizes, or offline by mailing their contact information to Senokot® and Senokot-S® Tablets Overnight Relief, P.O. Box 724, Southport, CT 06890. The sweepstakes will run for 13 weeks in the U.S. and Puerto Rico, with over $50,000 in prizes given by the end of the promotion period. Winners will be selected randomly on a daily basis. Prizes include Hyatt Hotel gift cards, Phillips 22" flat-screen TVs, iPod Nanos, Kindle Touches, and more.
The Purdue Products L.P. Laxative Brands
The Purdue Products L.P. Laxative Brands are dedicated to providing consumers with options to help relieve occasional constipation. Senokot® Tablets and Colace® Capsules have been recommended by doctors and pharmacists for more than 5 decades for gentle relief from occasional constipation. Senokot-S® Tablets provide gentle, overnight relief from occasional constipation that may be associated with certain medications. Colace® Capsules are the #1 stool softener brand recommended by doctors and pharmacists. The Purdue Laxatives portfolio includes: Colace® Capsules, Peri-Colace® Tablets, Senokot-S® Tablets, Senokot® Tablets, Senokot TO GO®, and SenokotXTRA® Tablets.
1American Gastroenterological Association. (2010). Understanding Constipation. Retrieved December 5, 2012, from http://www.gastro.org/patient-center/digestive-conditions/constipation
2 Data on File. Purdue Products. 2012
Contact: Corinne Martin
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