SAN DIEGO (CBS 8) - The first family of locally roasted coffee has expanded their horizons. Larry Himmel takes us to San Marcos, where beats and beans go together.
It's 10 a.m. Do you know where your children are?
They just may be movin' and groovin' to the beaned up beat inside the North County's hippest coffee shop, Ryan Brothers in San Marcos.
"San Marcos is an upcoming community, full of a bunch of families and child. We'll do some children's concerts here, some jazz time in the store," said Ray Owens.
This upscale boppin' shop is an extension of the original Ryan Brothers in Barrio Logan, where beans are roasted and toasted, shipped and sipped daily.
"The brothers early on decided you know what, we're going to make a high end quality coffee because it's roasted in small batches, where there will be no bitterness in the coffee at all."
Although the Ryan Brothers blends some exotic beans from far away places with strange sounding names, their niche is keeping it all close to home.
"They'll roast downtown and we'll get our coffee within 24 hours of being roasted. You're getting the best quality, freshest quality, you can get in San Diego."
The difference is in the taste.
"Most people are used to drinking coffee and going, ah, I got to put something sweet in it, got to put some cream in it. And very few people are used to drinking a very high quality, just good cup of black coffee."
Ryan Brothers aspires to the buzz without the bitter.
"Every blend that we have is kind of handcrafted and customers, when they try it, love it...Our famous one that everybody knows is cowboy coffee."
Not much of a cowboy vibe here today. Under the watchful eyes of miles and trane, caffeinated coffees and teas were being blended with a smooth and jazzy vibe.
"Something that the brothers wanted to infuse into this location from the very beginning."
Out to turn a North County strip mall into a San Marcos hip mall, one note at a time.