Netflix allows 5 viewing profiles on same account - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Netflix allows 5 viewing profiles on same account

Posted: Updated:

SAN FRANCISCO (AP) — Netflix's latest attraction will enable families and other people sharing the same account to set up separate identities so the Internet video service can give them better recommendations on what to watch next.

The tool introduced Thursday can splinter a single Netflix account into up to five different profiles at no additional cost from the service's $8 monthly fee. The Los Gatos, Calif., company is hoping its 37.6 million worldwide subscribers will use the profiles feature and help Netflix's recommendation system distinguish between viewers who have drastically different tastes.

Until now, deciphering viewing preferences could be tricky with a shared account. Netflix couldn't tell when a 50-year-old dad was watching its Internet video service and when his 10-year-old daughter was viewing. That resulted in Netflix serving up a mishmash of suggestions that could include movies meant for mature audiences based on the father's viewing history, and kid-friendly programming drawn from the daughter's preferences.

"If the kids have been watching a lot of 'Shaun the Sheep,' that doesn't particularly help us help you find the next gritty drama to watch after they have gone to bed," said Neil Hunt, Netflix's chief product officer.

Profiles will now make it possible for several members of the same household to click on their screen name to get customized recommendations, based on what they have previously watched and seemed to enjoy in Netflix's library of movies, old TV shows and original programs. Netflix relies on viewers' own ratings of video, as well as computer-driven analyses of the genres previously watched.

The new feature initially will only be available on Netflix's own website and several other viewing outlets, including the iPad, iPhone, Apple TV, PlayStation 3, Xbox 360, Apple TV and some smart TV models. It may take up to two weeks before the profiles choice pops up in these options. Profiles should be available on the Wii console before the end of August and on Android devices before the end of the year. Netflix subscribers who use Netflix on Roku's set-top box probably won't be able to use profiles on that device until early next year.

Netflix Inc. considers its recommendation system to be one of its biggest advantages over rival Internet video services run by Amazon.com Inc., Hulu.com and Redbox. As long as Netflix keeps steering its subscribers to videos that they like, the company figures customers will be less likely to cancel the service.

Even though it has often analyzed a jumbled mix of viewers, Netflix's recommendation system apparently is hitting a sweet spot more often than not. The company says about three-fourths of the video watching on its service is driven by its recommendations.

The new profiles can also be used to link to each user's Facebook account. That connection allows Netflix members see what the other people in their online social network have been watching on Netflix, too.

Copyright 2013 The Associated Press.

  • Entertainment NewsEntertainment NewsMore>>

  • Spirit Awards heap noms on 'Eighth Grade,' 'First Reformed'

    Spirit Awards heap noms on 'Eighth Grade,' 'First Reformed'

    Friday, November 16 2018 2:00 PM EST2018-11-16 19:00:13 GMT
    Sunday, November 18 2018 2:01 AM EST2018-11-18 07:01:36 GMT
    (Photo by Chris Pizzello/Invision/AP, File). FILE - In this Saturday, March 3, 2018 file photo, hosts John Mulaney, left, and Nick Kroll speak at the 33rd Film Independent Spirit Awards in Santa Monica, Calif. The nominees for the 34th Independent Spir...(Photo by Chris Pizzello/Invision/AP, File). FILE - In this Saturday, March 3, 2018 file photo, hosts John Mulaney, left, and Nick Kroll speak at the 33rd Film Independent Spirit Awards in Santa Monica, Calif. The nominees for the 34th Independent Spir...
    The 34th Film Independent Spirt Awards have showered nominations on Bo Burnham's coming-of-age tale 'Eighth Grade,' Lynne Ramsay's thriller 'You Were Never Really Here' and Paul Schrader's religious drama 'First... 
    The 34th Film Independent Spirt Awards have showered nominations on Bo Burnham's coming-of-age tale 'Eighth Grade,' Lynne Ramsay's thriller 'You Were Never Really Here' and Paul Schrader's religious drama 'First Reformed'. 
  • APNewsBreak: Obama's memoir sells more than 725,000 copies

    APNewsBreak: Obama's memoir sells more than 725,000 copies

    Friday, November 16 2018 1:20 PM EST2018-11-16 18:20:05 GMT
    Sunday, November 18 2018 2:01 AM EST2018-11-18 07:01:16 GMT
    (Crown via AP). This cover image released by Crown shows "Becoming," by Michelle Obama. Crown Publishing told The Associated Press on Friday that the former first lady’s memoir had sold more than 725,000 copies after its first day of publication. “Beco...(Crown via AP). This cover image released by Crown shows "Becoming," by Michelle Obama. Crown Publishing told The Associated Press on Friday that the former first lady’s memoir had sold more than 725,000 copies after its first day of publication. “Beco...
    APNewsBreak: Michelle Obama's "Becoming" is already well on its way to selling a million copies after selling more than 725,000 copies on its first day. 
    APNewsBreak: Michelle Obama's "Becoming" is already well on its way to selling a million copies after selling more than 725,000 copies on its first day. 
  • William Goldman, Oscar winner for 'Butch Cassidy,' has died

    William Goldman, Oscar winner for 'Butch Cassidy,' has died

    Friday, November 16 2018 1:00 PM EST2018-11-16 18:00:24 GMT
    Saturday, November 17 2018 5:11 PM EST2018-11-17 22:11:27 GMT
    (AP Photo, File). FILE - In this March 28, 1977 file photo, William Goldman accepts his Oscar at Academy Awards in Los Angeles, for screenplay from other medium for "All The President's Men." Goldman, the Oscar-winning screenplay writer of “Butch Cassi...(AP Photo, File). FILE - In this March 28, 1977 file photo, William Goldman accepts his Oscar at Academy Awards in Los Angeles, for screenplay from other medium for "All The President's Men." Goldman, the Oscar-winning screenplay writer of “Butch Cassi...
    Oscar-winning screenplay writer of "Butch Cassidy and the Sundance Kid" and "All the President's Men" William Goldman has died at age 87. 
    Oscar-winning screenplay writer of "Butch Cassidy and the Sundance Kid" and "All the President's Men" William Goldman has died at age 87. 
Powered by Frankly
All content © Copyright 2000 - 2018 KFMB-TV. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.