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Seasoned financial executive supports company's continued growth and innovation in data-driven marketing; APAC headquarters to fuel expansion in emerging markets
NEW YORK, Sept. 10, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, today announced that it has hired Mike Sullivan as Chief Financial Officer. The company also announced the opening of a brand new Singapore-based office to support the company's continued expansion in the Asia Pacific (APAC) region, as well as within emerging markets. The APAC headquarters, which will be led by global digital marketing and sales veteran Mathew Ward, will also give Lotame on-ground support with a variety of the company's key APAC-based clients.
As CFO, Sullivan will be responsible for managing all aspects of Lotame's financial operations and resources as the company continues to expand both domestically and internationally. Sullivan brings more than 25 years of financial management experience coupled with broad global business acumen in services and technology.
Most recently, Sullivan was Executive Vice President and CFO at Targus Information Corporation. In this position, Sullivan helped grow the company to become one of the global leaders in real-time information and analytics solutions. During his tenure at Targus, the company more than tripled its revenue, and Sullivan was a key member of the executive management team that spearheaded Targus' successful sale to Neustar in 2011 for $650 million.
Sullivan's decorated resume also includes successful leadership roles at NexTone Communications and E-centives. At NexTone Communications, he served as CFO, and was instrumental in raising a second round of venture financing as well as launching the company into the VoIP marketplace with sales efforts in Europe and APAC. While serving as CFO at E-centives, Sullivan led the company's European IPO and helped raise millions through a U.S. and European preferred stock offering.
"I am extremely excited to be joining Lotame during this period of massive growth and innovation within the company," said Sullivan. "The demand for high-quality, trusted and targeted data-driven solutions has never been more vital to publishers, networks, marketers and agencies, and Lotame is committed to becoming the gold standard in the data management space. Additionally, the opening of our APAC headquarters and the expansion in the APAC region and other emerging markets highlights Lotame's continued efforts to help publishers and marketers monetize their data assets on a global scale."
To lead the company's business efforts in APAC, Lotame has appointed Mathew Ward as Managing Director for the region. Ward brings with him 15 years of sales, business development and digital marketing experience, and was previously CEO of Admax Network.
"Our continued momentum is proof of the significant interest in our offering as a driving force in data-driven marketing worldwide," said Andy Monfried, founder and CEO of Lotame. "The combination of Mike's experience as a proven financial operations leader, as well as Mathew's leadership and knowledge of emerging markets, will provide a solid financial and operational foundation as well as a platform from which Lotame can continue to expand on a global scale."
Lotame is the global leader in unifying data management, empowering innovative publishers, ad networks, and brands to unlock the full value of their audience data. Clients leverage Lotame's Unifying DMP, Crowd Control® to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit www.lotame.com.
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