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SOURCE Ayni Brigade
NEW YORK, Sept. 10, 2013 /PRNewswire/ -- Three ad industry executives, with collectively more than 90 years in the business, have joined forces to launch Ayni Brigade - a unique digital and experiential marketing services company. The company will be co-headquartered in New York City and Dallas with a mission to help people and brands realize their full potential by leveraging the discipline, talent and integrity of military veterans in creating truly inspired brand experiences.
The announcement was made by Mark Russell, co-founder and CEO; Brian Hollyfield, co-founder and COO; and Sherry Russell, co-founder and VP, Creative. Mr. Russell and Ms. Russell will be based at Ayni Brigade offices in New York City; Mr. Hollyfield, himself a retired Marine Corps officer, will be based at Ayni Brigade's co-headquarters in Dallas.
"Veterans have invaluable skills that are beneficial in creating a brand innovation and activation company with a real advantage in the marketplace," said Mr. Hollyfield. "Some bring intelligence and strategy. Others offer superior execution and logistics, while others bring technology savvy."
"We believe their military training will go a long way in creating powerful, flawlessly executed digital and experiential solutions for our clients," said Mr. Russell.
Not only is Mr. Hollyfield a Marine, he enjoyed a long and rewarding career in advertising, rising to top management positions in some of the largest and most respected agencies in the world, and serving as COO in his last two jobs at JWT and Atmosphere BBDO.
Mr. Russell has spent the better part of 25 years playing the role of planner and strategist at his own agencies, and then another five years at EMA after combining with them in 2008. Ms. Russell has provided world-class solutions to clients over a similar timeframe.
But Messrs. Russell and Hollyfield and Ms. Russell aren't relying on just their own experience. Ms. Russell explains: "As a young company, we leverage partners who are best of breed, to help us build the best possible solutions for our clients. So we have formed alliances with accomplished strategists, creatives, technologists, and marketers to actively help train our vets and help them realize their full potential."
About Ayni Brigade: Ayni Brigade is a digital and experiential marketing services firm that helps people and companies realize their full potential by energizing existing brands or building new, highly magnetic brands. The name Ayni (i-ne) comes from an Andean philosophy of mutual reciprocity – a belief that when you receive something, you are privileged to give something in return. Ayni Brigade reflects that philosophy as a group of seasoned ad veterans who create inspiring brand, digital and experiential platforms by maximizing the talents, training, and character of military veterans. Ayni Brigade has offices in New York and Dallas, with an ecosystem of partners to deliver the best technologies and solutions for its clients. Visit http://www.aynibrigade.com for more information.
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