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Enables seamless connection of WealthEngine with D&B data and other sources
BETHESDA, Md., Sept. 19, 2013 /PRNewswire/ -- WealthEngine, the leading provider of sophisticated wealth identification and prospect research solutions, announced today that it is a partner on the D&B Data Exchange™. Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses. The D&B Data Exchange enables businesses to seamlessly integrate data from multiple disparate sources for use within their various applications.
As a partner on the D&B Data Exchange, WealthEngine will provide seamless access to valuable wealth intelligence to help customers meet their strategic business goals through better insights and marketing solutions on business executives and consumers. WealthEngine will offer customer acquisition prospecting solutions and data append services in the D&B Data Exchange. Data including wealth, lifestyle and interests, philanthropic, nonprofit board and donations, as well as household and demographic data is now integrated with D&B business intelligence through D-U-N-S® Number identification, giving clients the ability to identify and target their best prospects as well as gain deep insights of their existing customers like never before.
"Companies are eagerly seeking a breadth of new information about their customers and prospects to drive new business development," said Tony Glowacki, President and CEO of WealthEngine. "Wealth, demographic, and lifestyle data fully integrated with business profiles, has become essential for sales and marketing prioritization, customer retention, competitive insight, and product positioning."
"Having WealthEngine as an initial partner on the D&B Data Exchange is critical to fill a market need by being able to integrate in-depth consumer intelligence with powerful business insight," said James Dean, Senior Vice President of Partnerships & Commercial Services at WealthEngine. "Companies can now easily augment D&B data with WealthEngine data and leverage new attributes like an individual's net worth, household income, investable assets, real estate, estimated charitable donations and giving capacity; demographics including age, marital status and presence of children; and, finally, lifestyle and interests data (i.e. golfer, skier, arts, pet owner, automobiles owned) to identify and win new customers as well as to help learn more about existing ones."
Customers can access the combined information from the D&B Data Exchange via D&B Direct, an application programming interface that makes it possible to integrate easily with any application or platform or through D&B's File Delivery Service.
About the D&B Data Exchange
The D&B Data Exchange is a unique cloud-based service providing one-source access to D&B data linked with a wide range of vertical market data from select companies. Using D&B's proprietary DUNSRight® matching technology, data from companies with unique data sets in vertical areas such as healthcare, technology, insurance, finance and social media are matched to a D&B D-U-N-S Number. The D-U-N-S Number enables seamless connectivity with multiple data sets to D&B's information, and easy integration with Data Exchange member data.
To learn more about the D&B Data Exchange, please visit: www.dnb.com/dataexchange.
WealthEngine™, Inc. is a leading provider of sophisticated wealth identification and prospect research services to financial services, retail, luxury and nonprofit organizations. Over four thousand clients use WealthEngine's products for comprehensive consumer and business research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.
For more information on WealthEngine's wealth intelligence solutions visit www.wealthengine.com.
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