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SOURCE Georgia Chapter, Public Relations Society of America
Coca-Cola's Digital Journey: Content Publishing Lessons for Brands of All Sizes
ATLANTA, Oct. 3, 2013 /PRNewswire/ -- The next luncheon meeting of the Georgia Chapter-Public Relations Society of America (www.prsageorgia.org) will be Thursday, October 10, at Maggiano's-Buckhead in Atlanta.
Content is king in this digital information age. But content publishing increasingly presents challenges and opportunities for organizations of all sizes. Imagine managing content for the world's most-recognized brand, The Coca-Cola Company.
In 2012, the company launched Coca-Cola Journey, its re-imagined corporate website turned digital publication. An innovative approach, Journey is a consumer-facing, responsive, digital magazine that serves as the hub for content about important topics, social causes and company news.
Ashley Callahan, Journey's managing editor and manager, Digital Communications & Social Media, The Coca-Cola Company, will share the thinking behind the site, and discuss how the award-winning platform creatively integrates owned, user-generated, re-published and social media content to tell – and encourage others to contribute to – the company's story.
While Journey is a case of content publishing on a global scale, there are takeaways for brands of all sizes. You'll hear about:
Prior to the luncheon, a morning seminar, "PR's Evolving Role in Content Creation - Storytelling through Social Media," will be held.
Find out how some of Atlanta's best-known brands are leading content creation and how they are integrating content across websites, Facebook, Twitter, Instagram and more. You'll hear about the strategic decisions that drive website management and the impact on their communications objectives from these panelists:
Maggiano's-Buckhead is located at 3368 Peachtree Road NE, Atlanta, GA 30326.
PRSA-Georgia (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World PR collegiate conference day. Eight Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters.
Contact: Denise Grant
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