San Diegans shop local on Small Business Saturday - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

San Diegans shop local on Small Business Saturday

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SAN DIEGO (CBS 8) - San Diegans are being encouraged to shop locally on this Small Business Saturday. Between the craziness of Black Friday and Cyber Monday falls Small Business Saturday.

Saturday is the day when Americans are urged to keep their spending within their communities, supporting mom and pop stores instead of big retailers.

The owner of Heaven Sent Desserts will tell you it isn't easy competing against big box stores.

"It is tough, I tell ya it's tough. What makes the difference is when our customers come in we'll say 'here's your cake Mike. Or here you go Sally,'" Lachlan Oliver said. 

He's one of many small business owners urging shoppers to spend their money locally. 

"Small businesses are the ones that have the soul. When you're a large corporation your soul can sometimes get lost. The vision of when you started out becomes harder to see because the juggernaut takes over," Oliver said. 

"You guys fired up for Small Business Sat? Yeah!"

A few stores down Interim Mayor Todd Gloria made the same pitch outside of Shop Pigment. He says if you want --  

"A lot of the money stays in the neighborhood when you shop local which is the most important part. All my employees, you're supporting them. They live in the neighborhood so the money goes back that way," Gloria said. 

In turn they've seen the North Park neighborhood change for the better. 

"I don't think this was a destination like it is right now. I'm sure of that." 

Angela Lansberg is the director for North Park Main Street and says any store owner will tell you North Park wasn't always the place to be. 

"Eight years ago I was kicking out drug deals on my sidewalk," Oliver said. "North Park has literally transformed, and if you come down and visit you'll see the difference."

"Keep your money local. Spend your money in your neighborhoods, spend your money at small owned businesses," Landsberg. 

The store owners in North Park have a simple holiday plea, think mom and pop, instead of big box. 

"You can go to any small business and there's a story, guaranteed. And there's a proud story," Oliver said. 

And a story that can continue with the help of San Diegans.

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