#Velveetapocalypse: Fans warned of Velveeta shortage on game day - San Diego, California News Station - KFMB Channel 8 - cbs8.com

#Velveetapocalypse: Fans warned of Velveeta shortage on game day

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SAN DIEGO (CBS 8) - There could be a shortage of an American classic in the middle of the NFL playoffs. A shortage of Kraft's Velveeta cheese may be enough to have some football fans on the verge of a meltdown.

However, as CBS News 8's Abbie Alford found, there is plenty of Velveeta at Stumps Family Marketplace in Point Loma, but a spokesperson for Kraft, the maker of the liquid gold, says there's a shortage.

Kraft says customers like Daniel Barrera will start to notice a shortage in a couple weeks.

"The Super Bowl is coming up. I want to make Ro-tel. I want to make cheese dip, I want to put beef in it. It's my favorite type of cheese," Barrera explained.

Kraft isn't saying why there's a shortage, but speculates the possible ‘cheesepocolypse' could be placing demands on trucks shipping the 86-year-old product.

Could it be the bandwagon of Charger fans prepping for a playoff party?

"They are just taking it off the shelves left and right and next thing you know, no one has cheese," said Barrera.

Well no Velveeta won't be a problem for Debbie Holly:

"I'm a cheese lover but not a Velveeta eater."

But she understands the smooth, velvety processed cheese is an American Classic - actually a $500 million brand for Kraft.

"It will be interesting to find out what the story is really here behind this. Whether or not it has anything to do with the Chargers doing so well," noted Holly.

Some say the demand for Velveeta, which was the first cheese to get the American Medical Associations Seal of Approval, could be Kraft's new "how to commercial" for chili con queso.

According to Velveeta's commercial, you can't make its classic chili con queso without Ro-Tel tomatoes, so is there a shortage of that.

CBS News 8's Abbie Alford investigated the situation and found there are plenty of tomatoes in stock.

For more information on Velveeta, CLICK HERE.

Some of the footage used in this video story was shot using a GoPro camera.

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