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SAN DIEGO (CBS 8) - As the Chargers head to Denver to take on the Broncos this weekend, Bolts fans are flocking to stores and to the Internet to find that perfect bolo tie - for a good luck charm.
It is the unlikely fashion trend that has set the football world on fire ever since Chargers quarterback Philip Rivers successfully 'brought back' the bolo tie, wearing the Southwestern neckwear staple during the team's last few road games: all of which turned out to be Chargers victories.
And in case you're wondering, Rivers has set the record straight. "It is a tie," he insisted, speaking to reporters on Sunday after the Chargers' win against the Bengals.
The bolo tie garnering the most attention is the one Rivers was sporting this past weekend: an ornate creation made of elk antler, crafted by 76-year-old Chargers fan and San Diegan Ted Williams.
But in the past few days, any and all bolo ties have been clearly coveted by other Bolts believers hoping to maintain the lucky streak.
"We can't keep enough bolo ties in the store," said Karen Hawks, manager of the Boot Barn on Mercury Street in Kearny Mesa. "We have actually had to call to our neighboring stores and bring them in. They're just selling like hotcakes."
Hawks said her store has sold more bolo ties just in this past week than it had over the past eight years, since she began working there.
"Somebody this morning came in and bought eight or ten of them, for their workplace," she added. "Everybody is getting on the bandwagon."
Fans are also going on-line to buy their bolos: Craigslist and eBay are full of offers, some going for more than $800.
So will this fan frenzy for the bolo tie turn out to be a flash in the pan, or will we see more and more Bolts backers getting on the Bolo Bandwagon?
"They will if they win this weekend," Hawks laughed. "We hope so!"