Bolts believers bring big business to local shops - San Diego, California News Station - KFMB Channel 8 - cbs8.com

Bolts believers bring big business to local shops

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CHULA VISTA (CBS 8) - Small businesses in San Diego County are cashing in on the Charger's success as the team heads to the AFC West divisional playoffs against the Denver Broncos. 

A tattoo studio in Chula Vista says it is offering free bolt outlines. 

"I see this as an opportunity and real loyal fans to prove themselves," said Needle Maniaks artist Aaron Delapaz.  

On Sunday a flock of fans were tattooed at Needle Maniaks Tattoo in downtown Chula Vista at 970 Broadway where they were inked with forever Charger pride. 

"I had one guy get the Charger bolt like the jersey and I got another guy on his hand get a Charger shield," said Delapaz. 

On Etsy, a handmade, vintage website, featured local artists creating Charger gear and a Kearny Mesa store printed T-shirts with quarterback Philip Rivers' face.

Also the bolo tie craze is spreading after Rivers wore a bolo tie made by a Cardiff man.  

Business leaders in National City and Chula Vista are encouraging residents to shop local and storefronts are decked out in Charger pride.  

Totals from the Chargers success having an economic impact on municipalities won't be calculated until sales tax reports come in next month.

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