Netflix app to stream 4K on new TVs immediately - San Diego, California News Station - KFMB Channel 8 - cbs8.com

Netflix app to stream 4K on new TVs immediately

Posted: Updated:

LAS VEGAS (AP) — Netflix says video streaming of its programming in ultra-high definition will work for buyers of new UHD sets from Sony, LG, Samsung, Vizio and others upon purchase.

That's because Ultra HD models from those makers will include the Netflix app and chips that decode signals in the so-called High Efficiency Video Coding standard, or HEVC.

The chip is required to decode signals that Netflix Inc. will compress by more than 100 times and squeeze through the Internet at a speed of 15.6 megabits per second. That's a download speed widely available from Internet providers in the U.S.

When the sets go on sale in the next few months, Netflix will be ready with Ultra HD programming, including some nature documentaries and the second season of its original series, "House of Cards." Ultra HD streaming will be part of the standard Netflix streaming price of $8 a month, the company said.

Netflix showed off streaming in Ultra HD, or 4K, on the sidelines of the International CES gadget show this week. The format has four times as many pixels as standard HD and vastly improves the clarity of larger screens that measure 60 or more inches diagonally. Netflix videos that are available in the sharper format are labeled with the "Ultra HD 4K" symbol.

The picture was crisp on a large Sony Bravia screen when running off hotel Internet that was boosted to 50 Mbps, and didn't seem to take any longer than standard Netflix video to load.

Neil Hunt, Netflix's chief product officer, said the company was in a "unique place" by being able to order original programming in 4K and then being able to deliver it to the small group of early adopters while the format is still in its early stages.

"People are recognizing that disc formats are yesterday's solution," Hunt said.

Because of the cost challenges of making a new disc format or upgrading TV production facilities for small audiences, most content early on "is bound to be Internet-delivered," he said.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • <div style="font-weight:bolder;font-size:22px;">ENTERTAINMENT <a href ="/Global/category.asp?C=154659" style="font-size:12px;padding-left:80px;">more entertainment &raquo;</a></div>EntertainmentMore>>

  • The new Steve and Edie bring their show to San Diego

    The new Steve and Edie bring their show to San Diego

    Tuesday, September 2 2014 9:25 PM EDT2014-09-03 01:25:07 GMT
    The excitement is building at the Old Globe, where actor and comedian Steve Martin is teaming up with singer-songwriter Edie Brickell for a new American musical. 
    The excitement is building at the Old Globe, where actor and comedian Steve Martin is teaming up with singer-songwriter Edie Brickell for a new American musical.  
  • Celebrities' nude shots removed from some websites

    Celebrities' nude shots removed from some websites

    Tuesday, September 2 2014 7:45 PM EDT2014-09-02 23:45:45 GMT
    As federal investigators worked Tuesday to determine who stole and posted nude photos of several female celebrities online, the images continued to be removed from various sites. 
    As federal investigators worked Tuesday to determine who stole and posted nude photos of several female celebrities online, the images continued to be removed from various sites. 
  • Family: Joan Rivers on life support

    Family: Joan Rivers on life support

    Tuesday, September 2 2014 2:11 PM EDT2014-09-02 18:11:49 GMT
    Joan Rivers' family is confirming that the comedian is on life support after going into cardiac arrest last week during a procedure at a doctor's office. 
    Joan Rivers' family is confirming that the comedian is on life support after going into cardiac arrest last week during a procedure at a doctor's office. 
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and Midwest Television, Inc. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.