What's on YouTube? 'YouTube Nation' lets you know - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

What's on YouTube? 'YouTube Nation' lets you know

Posted: Updated:
This undated image released by YouTube Nation shows host Jacob Soboroff on the set of "YouTube Nation." The five-minute "YouTube Nation" program will post weekdays at 9 p.m. Eastern Time/6 p.m. Pacific Time starting Tuesday, Jan 14, 2014. (AP Photo) This undated image released by YouTube Nation shows host Jacob Soboroff on the set of "YouTube Nation." The five-minute "YouTube Nation" program will post weekdays at 9 p.m. Eastern Time/6 p.m. Pacific Time starting Tuesday, Jan 14, 2014. (AP Photo)

NEW YORK (AP) — How do you cope with an exploding world of YouTube video? Starting Tuesday, you can get help by visiting "YouTube Nation."

The video-sharing website has teamed with DreamWorks Animation to create this daily highlight reel of brand-new, trending and yet-to-be-discovered content.

It will serve as a handy sampler, says DreamWorks Animation CEO Jeffrey Katzenberg. "In a sea of the infinite, this is a lighthouse."

Every minute, some 100 hours of new video content is uploaded to YouTube. Now a task force of "YouTube Nation" curators will be plowing through this cache to identify not only what's most popular, but also what's poised to go viral with YouTube consumers.

"Our choices aren't driven purely by algorithms and analytics," says Katzenberg. "You don't want to just know what's the most seen. What you really want to know is: What's GOING to be the most seen?"

The five-minute "YouTube Nation" program will post weekdays at 9 p.m. Eastern Time/6 p.m. Pacific Time starting Tuesday. It's hosted by Jacob Soboroff (from HuffPost Live, the streaming network of The Huffington Post, and Pivot TV's "TakePart Live").

But each episode will be more than a digital tip sheet. It will come equipped with links and playlists that enable the user to delve fully into the video being recommended.

"For every five minutes of our show," says Katzenberg, "we'll have an hour or more of content."

"YouTube Nation" is geared chiefly to 18-to-30-year-olds and "casual viewers who would like to be heavier users," he says.

But Robert Kyncl, YouTube's head of content and business operations, says, "We look at 'YouTube Nation' as a way to promote the great breadth of content on YouTube in an easily digestible way for anyone — and that's the key word, 'anyone.'"

The advertiser-supported "YouTube Nation" is the first daily series produced by DreamWorks Animation and marks the first use of the YouTube brand for a daily series. The project, an equal partnership of the two companies, has been in the works for a year, with a current staff totaling 50.

But that's just the beginning, says Katzenberg. Within two months, a second daily edition of the show will be added to the mix, posting at 12 noon Eastern/9 a.m. Pacific.

Then, mid-year, specialization will be introduced with a dozen or so "vertical" guides such as "YTN Sports," ''YTN News" and "YTN Music" — more than a dozen in all, says Katzenberg.

The mission is to bring to a waiting audience video that otherwise might never be found, discovered and presented by YouTube insiders.

"We'll answer the question, 'Can you tell me what's the most interesting, cool stuff?'" says Katzenberg. "I don't want to have to learn about it on 'Good Morning America.'"

___

Online:

http://www.youtube.com/youtubenation

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Entertainment NewsEntertainment NewsMore>>

  • Producer who worked with Franklin recalls great performances

    Producer who worked with Franklin recalls great performances

    Friday, August 17 2018 2:09 AM EDT2018-08-17 06:09:19 GMT
    Saturday, August 18 2018 11:57 AM EDT2018-08-18 15:57:18 GMT
    (AP Photo/Ron Frehm, File). FILE - In this April 28, 1993 file photo, Aretha Franklin, foreground left, performs in the finale of "Aretha Franklin: Duets," an AIDS benefit concert for the Gay Men's Health Crisis in New York, as singers Smokey Robinson,...(AP Photo/Ron Frehm, File). FILE - In this April 28, 1993 file photo, Aretha Franklin, foreground left, performs in the finale of "Aretha Franklin: Duets," an AIDS benefit concert for the Gay Men's Health Crisis in New York, as singers Smokey Robinson,...
    Television producer Ken Ehrlich worked with Aretha Franklin to help create some of her most magical performances, including her legendary performance of the aria 'Nessun Dorma' on the 1998 Grammys. 
    Television producer Ken Ehrlich worked with Aretha Franklin to help create some of her most magical performances, including her legendary performance of the aria 'Nessun Dorma' on the 1998 Grammys. 
  • Jefferson Airplane co-founder: Botched surgery ruined career

    Jefferson Airplane co-founder: Botched surgery ruined career

    Friday, August 17 2018 12:45 PM EDT2018-08-17 16:45:48 GMT
    Saturday, August 18 2018 11:57 AM EDT2018-08-18 15:57:00 GMT
    A co-founder of the classic rock band Jefferson Airplane is accusing a New York City hospital of destroying his music career with a botched tracheotomy. 
    A co-founder of the classic rock band Jefferson Airplane is accusing a New York City hospital of destroying his music career with a botched tracheotomy. 
  • Miss America: Leadership bullied, manipulated, silenced me

    Miss America: Leadership bullied, manipulated, silenced me

    Friday, August 17 2018 11:40 AM EDT2018-08-17 15:40:55 GMT
    Saturday, August 18 2018 11:16 AM EDT2018-08-18 15:16:29 GMT
    The reigning Miss America says she has been bullied, manipulated and silenced by the pageant's current leadership including chairwoman Gretchen Carlson. 
    The reigning Miss America says she has been bullied, manipulated and silenced by the pageant's current leadership including chairwoman Gretchen Carlson. 
Powered by Frankly
All content © Copyright 2000 - 2018 Midwest Television, Inc. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.