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Online Teaser Campaign Debuts in Social Media Today
SAN FRANCISCO, Jan. 27, 2014 /PRNewswire/ -- Football fans should stay tuned immediately following the Big Game this Sunday, when Esurance will air a 30-second commercial unlike anything they've ever done - debuting something big (really big) for Twitter users.
This is the first time the company has purchased national advertising associated with one of the year's biggest media events, and in keeping with their uber- efficient approach to insurance, Esurance purchased air time immediately following the game. The time slot provided a savings as compared to an in-game commercial, and Esurance will use it strategically to announce something big.
Additionally, today kicks off a week-long blitz that consumers will see across the internet and on a range of social media sites such as Twitter, and Facebook, and YouTube. Viewers will see messages that hint at something "really big" and urge them to start practicing their hashtag skills.
"This is one of the most-watched sporting events in the world, and the fact that Esurance is on this stage for the first time speaks volumes to our positioning as a major contender in the insurance arena," said Esurance Vice President of Marketing Darren Howard. "Esurance has changed the way self-directed consumers shop for and buy insurance, and we're excited to be part of a national sports event as large as this and to share something really big with consumers. We think it will be worth sticking around until the end of the game to see what we're doing."
Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).
Win Big With a Hashtag
Video with caption: "Touchdown! Tweet your way to victory. Stay tuned after Sunday's game and you could win big." Video available at: http://youtu.be/_gGkuza5ZxA
Video with caption: "Finally, all the time you spend on Twitter might actually pay off. Stay tuned after Sunday's game and you could win big." Video available at: http://youtu.be/9kyE2EURXqw
Video with caption: "Tweet for a chance to win. Stay tuned after Sunday's game and you could win big." Video available at: http://youtu.be/nTLwDLUmmzA
Senior Manager PR and Communications
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