Aqua Sphere Introduces Revolutionary Water-Repellent Swimwear with Launch of 2014 Collection - San Diego, California News Station - KFMB Channel 8 - cbs8.com

Aqua Sphere Introduces Revolutionary Water-Repellent Swimwear with Launch of 2014 Collection

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SOURCE Aqua Sphere

Leading Swimwear Innovator's New 'AquaLight' Designs Dry Six Times Faster than Traditional Fabrics

VISTA, Calif., Jan. 28, 2014 /PRNewswire/ -- Aqua Sphere, the leading innovator of premium swimwear and swim accessories based on comfort and high-quality technical designs, today announced the launch of its revolutionary line of AquaLight water-repellent swimwear-the first-ever assortment of water-repellent suits in the marketplace made specifically for fitness and recreational swimmers. Available in 10 signature styles within Aqua Sphere's 2014 swimwear collection, each AquaLight suit is designed to retain less water and dry six times faster than traditional fabrics, making the transition to life outside the pool both comfortable and hassle-free.

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"Bringing comfort to swimmers in the water has long been Aqua Sphere's commitment; however, we saw a void in the marketplace for a product that also addressed swimmers' comfort outside of the pool," said Todd Mitchell, manager, Aqua Sphere Swim Division. "Our groundbreaking AquaLight line combines the performance benefits of Aqua Sphere's best-selling swimsuits with advanced, state-of-the-art technology to provide convenience and portability in a new swimsuit option that swimmers will love."

While competitive athletes have experienced the technical benefits of water-repellent suits for years, the introduction of AquaLight marks the first time recreational swimmers and everyday fitness enthusiasts will be able to enjoy the many lifestyle advantages of it. To accomplish this, Aqua Sphere executives tapped into the company's global research and development teams in the U.S., Hong Kong and France to develop the textile behind the inspired line, creating a quick-drying nanotechnology-enhanced mesh barrier that enables the new swimwear to conveniently shed water quickly after use.

The AquaLight line will be comprised of a full assortment of lightweight and breathable women's swimsuits that integrate the new water-repellent technology into Aqua Sphere's classic silhouettes that span the brand's Active Swim and Active Fitness collections. Like all Aqua Sphere swimsuits, the AquaLight line, including the Tiki, Madonna and Maputo, feature flattering cuts enabling active swimmers to perform their best and feel comfortable in the water. Merging fashion with function, the 2014 suits feature contrasting color palettes, where passion meets serenity and bold meets calm to offer a color-coordinated head-to-toe collection from swimwear to goggles, and caps to footwear.

The company will also offer complementary men's swim styles, such as the Lagos, and rash guards. In addition, three kids' silhouettes made with premium, water-repellent fabrics, along with fun 'mommy and me' suits that mirror the women's line, will make swim class or beach time a little less hectic for parents on-the-go.

To find store locations, purchase online or obtain more information about the AquaLight collection by Aqua Sphere, please visit www.AquaSphereSwim.com.

About Aqua Sphere

Established in 1998, Aqua Sphere is the worldwide brand of choice for premium swimming  products, based on comfort and high-quality technical designs. Dedicated to creating products for active swimmers, Aqua Sphere offers a complete range of premium products, including eye protection, swimwear, triathlon wetsuits, footwear, and swim fitness and training accessories. Aqua Sphere's numerous innovations include the world's first swim mask, the Seal, and its Active Swim and Active Fitness swimsuit collection combining premium fabrics and construction that offers body control system technology to boost and support one's shape in and out of the water. The brand has gained the respect and loyal following of many celebrity and notable athletes, including four-time Olympian Gold Medalist Amanda Beard. For more information, visit www.AquaSphereSwim.com.

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Contact:

Stephanie Proos


Formula


(619) 234-0345


Proos@Formulapr.com

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