SCAD makes permanent mark on Newell Rubbermaid's global headquarters during live art installation - San Diego, California News Station - KFMB Channel 8 - cbs8.com

SCAD makes permanent mark on Newell Rubbermaid's global headquarters during live art installation

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Savannah College of Art and Design

ATLANTA, Feb. 21, 2014 /PRNewswire-USNewswire/ -- Savannah College of Art and Design has partnered with Newell Rubbermaid to help the company permanently capture the essence of its brands and celebrate the company's new Sharpie® brand headquarters and consumer marketing hub in Atlanta.

(Photo: http://photos.prnewswire.com/prnh/20140221/DC69577)

On Feb. 21, 10 SCAD students armed solely with Sharpie permanent markers - from original Fine Point to Neon and Metallics - will direct and collaborate with Newell Rubbermaid marketers to turn student designs into wall murals. The spirit of the company's consumer brands, including Sharpie, Paper Mate®, Calphalon®, Graco®, Goody®, Dymo® and Levolor®, will be captured in Sharpie ink on walls as large as 9 feet by 14 feet.

"Sharpie stands for self-expression, making it the perfect tool to permanently brand our new consumer marketing hub as we create a space to foster creativity and fresh thinking," said Adam DeLange, director of brand activation for Sharpie at Newell Rubbermaid. "SCAD's talent and curriculum are renowned for their creativity, and we're excited about the ideas these students are bringing as they also get an interactive real-life experience to help prepare them for future careers."

Newell Rubbermaid and SCAD's Collaborative Learning Center (CLC) partnership allows marketers to work directly with student consumers to leverage outside ideas and perspectives to help infuse an innovative mindset into the company's culture and brands. The freshly redesigned marketing floor - and bold new murals - will encourage idea generation and sharing, and promote creativity and collaboration among brands.

SCAD has a strong, university-wide commitment to providing students with hands-on, collaborative learning opportunities with external partners. Through the CLC, students work on design projects with the biggest brands around the world including Microsoft, Coca Cola, Fisher-Price and Hewlett-Packard, just to name a few. Most recently, SCAD students collaborated with FOX Sports to create a concept for the opening animation of Super Bowl XLVIII in New York.

SCAD: The University for Creative Careers
The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor's and master's degrees at distinctive locations and online to prepare talented students for professional careers. SCAD offers degrees in more than 40 majors. Visit our official blog or scad.edu.

©2012 PR Newswire. All Rights Reserved.

  • PoliticsMore>>

  • Obama, Biden announce $600M for job grants

    Obama, Biden announce $600M for job grants

    Wednesday, April 16 2014 7:00 PM EDT2014-04-16 23:00:28 GMT
    Emphasizing skills training as key to a growing middle class, President Barack Obama on Wednesday announced $600 million in competitive grants to spur creation of targeted training and apprenticeship programs. 
    Emphasizing skills training as key to a growing middle class, President Barack Obama on Wednesday announced $600 million in competitive grants to spur creation of targeted training and apprenticeship programs to help people land good-paying jobs. 
  • New 'face,' but some old problems for 'Obamacare'

    New 'face,' but some old problems for 'Obamacare'

    Friday, April 11 2014 10:42 PM EDT2014-04-12 02:42:37 GMT
    Abruptly on the spot as the new face of "Obamacare," Sylvia Mathews Burwell faces steep challenges, both logistical and political. 
    Abruptly on the spot as the new face of "Obamacare," Sylvia Mathews Burwell faces steep challenges, both logistical and political. 
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and Midwest Television, Inc. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.