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SOURCE PVH Corp.
"Sleevage," the Underarm Version of "Muffin Tops," Finally Eliminated by Revolutionary Bras
NEW YORK, Feb. 26, 2014 /PRNewswire/ -- PVH Corp. [NYSE: PVH], owner of Warner's and Olga, two of the leading women's intimate apparel brands, announced today the launches of two innovative bra collections: No Side Effects from Warner's and On Your Side from Olga. Bras in these collections are designed to eliminate "sleevage," a term used to describe the unwanted extra underarm bulge that peeks out from the side of sleeveless tops and dresses.
For more information on "sleevage," see the video here: http://www.youtube.com/watch?v=qQfMnYFhABU&feature=share&list=UU48Q8FBZQaRIXzRIutzvqrQ
Available in stores nationwide this month and just in time for spring, No Side Effects and On Your Side bras are hailed as the solution for "sleevage," which consumer research conducted by the Core Intimates team identified as one of women's biggest unaddressed body concerns no matter their age, shape or size. The key design feature in the bras is the revolutionary extra side coverage panel along the cup that contains and smoothes underarm bulge. The elastic-free sides and back create a seamless look, simultaneously eliminating "sleevage" and back fat.
The two collections cover a wide range of sizes to address both average and full-busted women. Warner's No Side Effects contour underwire, designed for average-figured women, features a flexible foam cup for the perfect fit and is available in sizes 34B-38D. The 2-ply underwire cups of Olga's On Your Side offer excellent support for full-busted women in an expanded size offering of 36C-38DDD and features cushioned straps for added comfort.
No Side Effects bras from Warner's and On Your Side bras from Olga are available now in a range of colors and sizes from major department stores and retail chains nationwide, both in-store and on their e-commerce sites, at the suggested retail price of $38.00. Warner's will be adding a wire-free bra to the No Side Effects collection, which will be available at retail beginning in May.
Since its introduction in 1874, Warner's has been one of the most trusted brands in the intimate apparel field and has been the first brand to feature many of the most revolutionary technologies and innovations in the category. Today, Warner's continues to be known for innovation and delivering both comfort and style for women. Warner's is owned and marketed by PVH Corp.
For nearly 70 years, Olga has been a leading intimates brand known for its innovative use of colors and fabrics in intimate apparel for women of all sizes. Today, Olga focuses on the unique needs of full-figured women, offering an elevated aesthetic, modern femininity and fit flexibility that make women feel gorgeous, no matter their age or size. Olga is owned and marketed by PVH Corp.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
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