Oprah chai tea to be sold at Starbucks stores - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Oprah chai tea to be sold at Starbucks stores

Posted: Updated:
Howard Schultz, left, chairman and CEO of Starbucks Coffee Company, clinks tea cups with Oprah Winfrey, right, to announce their partnership to offer Teavana Oprah Chai tea, Wednesday, March 19, 2014, at Starbucks' annual shareholders meeting in Seattle. Howard Schultz, left, chairman and CEO of Starbucks Coffee Company, clinks tea cups with Oprah Winfrey, right, to announce their partnership to offer Teavana Oprah Chai tea, Wednesday, March 19, 2014, at Starbucks' annual shareholders meeting in Seattle.

NEW YORK (AP) — Starbucks turned its shareholders meeting into an episode of the Oprah Winfrey show on Wednesday.

The celebrity talk show host appeared on stage to announce a drink called the Oprah Chai that will be sold at Starbucks cafes starting April 29. The drink will also be available at the small chain of Teavana tea shops Starbucks recently bought.

The splashy move comes as Starbucks Corp. looks to tap into tea as a new sales driver. Starbucks cafes are still enjoying strong sales growth, but the company is also facing intensifying competition as fast-food chains and others crowd the coffee market.

Before welcoming his surprise guest on stage at the annual meeting, Starbucks CEO Howard Schultz noted that he wanted to "ignite and transform" the tea category. Schultz has said repeatedly in recent months that he wants to make tea as popular as he helped make coffee with Starbucks.

Teavana had about 300 locations when Starbucks acquired it. The stores are located mostly in shopping malls and sell packaged and loose leaf teas, rather than prepared drinks or food. But Starbucks has said it plans to open more free-standing locations. It recently opened a Teavana tea shop in New York City that looks more like a cafe and serves a variety of small dishes.

The idea for the collaboration came after Winfrey shared her love of tea with Schultz at a wedding they attended last summer, the two said in an interview after the shareholders meeting. He sent chai tea to her hotel room and asked if she wanted to create her own tea for the chain.

"The passion Oprah has for chai tea is not a casual preference," Schultz said.

"I've texted him about 100 times since we were at the wedding this summer," Winfrey said.

Starbucks said "a portion" of the proceeds from the sales of the Teavana Oprah Chai will go toward the Oprah Winfrey Leadership Academy Foundation to help youth educational opportunities. The company didn't specify how much will go to charity.

The drink's price hasn't yet been determined, but Schultz said it should be comparable to other drinks sold at Starbucks.

__

Follow Candice Choi at www.twitter.com/candicechoi

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Entertainment NewsEntertainment NewsMore>>

  • Investigation says Prince was isolated, addicted and in pain

    Investigation says Prince was isolated, addicted and in pain

    Saturday, April 21 2018 9:04 AM EDT2018-04-21 13:04:18 GMT
    (Carver County Sheriff's Office via AP). In this image made from surveillance video provided Thursday, April 19, 2018, by the Carver County Sheriff's Office, as part of an investigative file into Prince's death, the superstar, center, enters a clinic o...(Carver County Sheriff's Office via AP). In this image made from surveillance video provided Thursday, April 19, 2018, by the Carver County Sheriff's Office, as part of an investigative file into Prince's death, the superstar, center, enters a clinic o...
    Investigative files in Prince's death show that members of his inner circle were growing increasingly alarmed about an opioid addition as his health waned in the final days of his life, and that they sought help. 
    Investigative files in Prince's death show that members of his inner circle were growing increasingly alarmed about an opioid addition as his health waned in the final days of his life, and that they sought help. 
  • Amazon's reveals its Prime service has 100 million members

    Amazon's reveals its Prime service has 100 million members

    Saturday, April 21 2018 2:15 AM EDT2018-04-21 06:15:55 GMT
    (AP Photo/Reed Saxon, File). FILE - This Sept. 6, 2012, file photo shows the Amazon logo in Santa Monica, Calif. Amazon said Wednesday, April 18, 2018, it has more than 100 million paid Prime members, the first time the company has given out a specific...(AP Photo/Reed Saxon, File). FILE - This Sept. 6, 2012, file photo shows the Amazon logo in Santa Monica, Calif. Amazon said Wednesday, April 18, 2018, it has more than 100 million paid Prime members, the first time the company has given out a specific...
    Amazon has persuaded more than 100 million shoppers to subscribe to its Prime service as its empire and ambitions expand. 
    Amazon has persuaded more than 100 million shoppers to subscribe to its Prime service as its empire and ambitions expand. 
  • Antonio Banderas Can Play Picasso, But Can He Draw Like Him?

    Antonio Banderas Can Play Picasso, But Can He Draw Like Him?

    Saturday, April 21 2018 12:10 AM EDT2018-04-21 04:10:53 GMT

    'Genius: Picasso' star Antonio Banderas tells the history of the famous artist with whom he shares a hometown.

     

    'Genius: Picasso' star Antonio Banderas tells the history of the famous artist with whom he shares a hometown.

     
Powered by Frankly
All content © Copyright 2000 - 2018 Midwest Television, Inc. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.