San Diego's economy scores big with NCAA tourney - San Diego, California News Station - KFMB Channel 8 - cbs8.com

San Diego's economy scores big with NCAA tourney

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SAN DIEGO (CBS 8) - March Madness hits San Diego Friday. The San Diego State Aztecs defeated the New Mexico State Aggies 73 to 69 in overtime Thursday night.

What a game. That's the kind of stuff people want to see at Viejas Arena Friday and it means big business for our city.

Marcia Davenport is arguably Arizona's number one fan. So, when she and her friends got wind of their team playing in sunny San Diego, checking them out was a breeze.

That's the key. Location, location, location. Not too far from home and their team travels well, so they expect to pack the place.

The massive crowds are a financial dream come true for America's finest city.

USD professor Alan Gin says the economic impact won't exactly be a slam dunk but it's enough to keep the pace. The places cashing in? Restaurants and hotels.

Of course, packing seats depends on who's playing. Teams like Arizona, UCLA and Gonzanga make for an easy drive for fans. Schools that aren't close by, it's a chance to market San Diego for a second trip.

That's music to the ears of business big and small.

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