SAN DIEGO (CNS) - San Diego tourism officials are planning a major advertising blitz in the coming fiscal year to promote the city and environs to prospective vacationers.
Lorin Stewart, the head of the city's Tourism Marketing District, said the goal was to have paid advertising fetch 900 million impressions and generate 8 million inquiries by potential travelers.
Stewart told members of the City Council's Budget Committee that the TMD would send about $23 million to the San Diego Tourism Authority for the marketing effort.
Tourism promotion was muted over the past year because of a dispute between industry officials and ex-Mayor Bob Filner, who refused to turn over city funds. The city, however, did pay for a network television commercial during the Chargers playoff game against Denver in January.
"We're using paid media to get San Diego back on the map ... in a big way," Stewart said. The new fiscal year begins July 1.
He said local tourism expert hope to piggyback on marketing plans by the state and the U.S.
"It is great to see San Diego back on the airwaves after a tumultuous 2013," Councilman Mark Kersey said.
Kersey said there was "tremendous opportunity for international growth" in tourism. Vacationers from outside the United States will look to
New York City, Los Angeles and San Francisco, but "there's no reason why we can't be in that conversation, as well," he said.
The TMD generates its income by a surcharge on top of hotel room taxes.
Money goes to the tourism authority for promotional purposes and to groups that stage events that bring tourists to San Diego.
Other groups receiving TMD money in 2015 will be the San Diego Bowl Game Association, which stages the Poinsettia and Holiday Bowls; the San Diego Sports Commission; the Competitor Group, which puts on the Rock 'n' Roll Marathon; the Century Club, which organizes the Farmers Insurance Open golf tournament; the California State Games; the San Diego Crew Classic; San Diego
Bayfair, which runs the unlimited hydroplane races on Mission Bay; the Craft Brewers Guild for Beer Week; and the La Jolla Playhouse.
The TMD's work plan and budget got the green light from the committee and is pending final approval from to the full City Council.
The always-heated topic of whether to begin holiday shopping on Thanksgiving Day will be raised again Thursday, as many chain stores will open their doors around San Diego one day before the so-called "Black Friday."
Thanksgiving could see record-setting heat in San Diego County, according to forecasters, who also reported the smashing of temperature records across the county on Wednesday.
A charity run, meals for the needy, a long-running music festival and holiday shopping are on tap for Thursday's Thanksgiving Day in San Diego.
Your living room often becomes your work space if you work from home. If you have kids, the house can be even more chaotic. Well now, more women are able to take 10-15 steps out of their home and into their "she shed."
Around 60,000 passengers are expected to pass through San Diego's Lindbergh Field daily during the upcoming holiday weekend.
Thanksgiving meals were provided to the needy around San Diego County Wednesday, one day ahead of the holiday.
A pedestrian was killed Wednesday night in a hit-and-run crash in the Mountain View section of San Diego and police detained the driver, who fled the scene on foot after the vehicle struck a house.
U.S. and Japanese ships and aircraft were searching in the Philippine Sea on Thursday for three sailors missing since a U.S. Navy aircraft crashed a day earlier.