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LONDON, May 1, 2014 /PRNewswire/ --
MVNO provider Coms has taken a leap into the expanding ethnic marketplace with its new partnership with Live Telecoms' brand PhoneAfrika.
Together with PhoneAfrika, Coms is providing PhoneAfrika with a SIM only product that offers cheaper call rates to Africans travelling to and living in the UK in order for them to call back home. The partnership will also allow Live Telecoms to access Coms' wider product portfolio including residential and business calls, lines and broadband packages and take its product to a much wider audience than has previously been possible.
This is now even more prevalent, with recent figures showing that in the last 10 years, the British population of Africans has doubled from 0.8 per cent to 1.7 per cent making a total of approximately 1 million in London.
PhoneAfrika is the latest organisation to partner with Coms and take advantage of Coms' innovative mobile service offering.
David Sutton, Head of Coms Mobile explained: "We are delighted that PhoneAfrika has decided to partner with Coms Mobile; this is another one of our customers we are able to offer our exemplary service to.
"PhoneAfrika turned to us as they recognised that we are able to offer them reliability, marketing expertise, technical support and that we have access to a large network coverage area."
The initial 2-year agreement will see Coms supplying PhoneAfrika with 50,000 SIMs; 10,000 have already been delivered and are ready for use.
Additionally, Live Telecoms will be accessing another Coms company - Coms Media - by utilising their huge capability in marketing PhoneAfrika mobile's new solution.
Mike Cooke, Chairman of Live Telecom UK commented: "This partnership with Coms fulfils our long
term vision of working with the very best providers who guarantee an opportunity to deliver quality mobile services to the African market."
Victor Kisseih, CEO of PhoneAfrika, said: "We recognised that they matched our values and needs with their adaptable and innovative solutions. This partnership means we can now take our product to market with confidence."
Established in 2005, Coms is an end-to-end provider of telecommunications and IT services to business and industry. From hosted VoIP telephony to smart buildings to broadband to business infrastructure, Coms offers an unrivalled service built on innovation, passion and dedication. Unlike most VoIP providers, Coms does not rely on third party providers and we own and operate a UK based Carrier Class telephony platform. For more information, please visit http://www.coms.com
About Live Telecoms
Live Telecoms UK is part of the Ghana-based Media Ghana group which has interest in Radio, Television and Technology in Africa and in the UK. In 2013, Live Telecoms acquired PhoneAfrika Limited which was operating an MVNO service and has so far seen an investment of some £1m in infrastructure, rebranding and marketing.
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