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M&M'S® And Philadelphia Union Team Up For Nutty Giveaway

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SOURCE Mars Chocolate North America

ICONIC BRAND TO GIVE 10,000 UNION FANS M&M'S PEANUT-SHAPED SOCCER BALL ON JUNE 7th

HACKETTSTOWN, N.J., June 4, 2014 /PRNewswire/ -- Imagine a soccer ball that's bright yellow, oblong in shape, and totally nutty. That's M&M'S® Brand M-Ball™ – and 10,000 lucky Philadelphia Union fans at PPL Park on June 7 will have a chance to get their hands – or feet, in this case - on this brightly colored ball.

This season, M&M'S® partnered with the Philadelphia Union to celebrate the arrival of the M-Ball, which is shaped like M&M'S® Peanut Chocolate Candies. As part of the partnership, the team and iconic brand created a series of fun, online videos featuring fan-favorite Union players that can be viewed on the brand's Facebook page.

The partnership with the Philadelphia Union is just one part of the brand's "Year of Peanut" integrated marketing campaign which is designed to showcase the irresistibility of M&M'S Peanut. The brand kicked off the year with a star-studded event on New Year's Eve in Atlanta which was followed by the first-ever appearance of the M&M'S Peanut spokescandy, Yellow, in a Super Bowl commercial.

"M-Ball continues the celebration of 'Year of Peanut' and puts a peanutty spin on one of the world's favorite sports," said Seth Klugherz, Senior Director, M&M'S Brand Chocolate Candies. "The unique qualities of M-Ball make it one of a kind, which is a great reflection of our brand since only 1 in 100 peanuts is lucky enough to be an M&M'S Peanut."

To learn more about the M-Ball giveaway or M&M'S "Year of Peanut" activities, visit www.facebook.com/mms

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

©2012 PR Newswire. All Rights Reserved.

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