Scripps Introduces Matrix Software in all Stations and Joins Digital Development Program - San Diego, California News Station - KFMB Channel 8 - cbs8.com

Scripps Introduces Matrix Software in all Stations and Joins Digital Development Program

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Scripps will implement the software at all 21 of its locations and join the Matrix Solutions Digital Media Development Partner program.

Pittsburgh, PA (PRWEB) July 09, 2014

The E.W. Scripps Company and Matrix Solutions, the leading provider of media customer relationship management (CRM) and sales intelligence software have created an expanded partnership throughout Scripps television stations. Scripps, which has used Matrix in some of its stations, will implement the software at all 21 of its locations. The company also will join Matrix Solutions Digital Media Development Partner program.

The Digital Media Development Partner program was designed to advance the way systems manage and maximize digital media sales. As partners in the program, Scripps and the Matrix product management team will discuss business strategies and processes that will both influence and prioritize updates to the Matrix product and aid in crafting an optimized product for Scripps. Based on this partnership, system enhancements will be available as an add-on module as well as a stand-alone product for all Matrix customers.

As an existing customer, we have come to value our relationship with the Matrix Solutions team, Scripps Chief Digital Officer Adam Symson said. We look forward to being a part of the Digital Media Partnership program and the direct impact of advancing digital advertising sales solutions.

Matrix Solutions CEO DJ Cavanaugh said, Allowing our digital media partners to share information and advocate best practices from their viewpoint is already strengthening our products. Having a well-respected partner like Scripps is mutually beneficial. Working together, we are able to enhance our product while satisfying their digital needs.

Matrix Solutions is continuing to establish digital media development partnerships. For more information on this partnership program, contact digitalmedia(at)matrixformedia(dot)com.

About Matrix Solutions
Matrix Solutions offers a leading web-based, media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to give you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

About Scripps
The E.W. Scripps Company (http://www.scripps.com) serves audiences and businesses through a growing portfolio of television, print and digital media brands. Scripps owns 21 local television stations as well as daily newspapers in 13 markets across the United States. It also runs an expanding collection of local and national digital journalism and information businesses including online multi-source video news provider Newsy. Scripps also produces television programming, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of one of the nations largest, most successful and longest-running educational programs, Scripps National Spelling Bee. Founded in 1879, Scripps is focused on the stories of tomorrow.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12003387.htm

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