Peters vs. DeMaio: Voters just want it to be over - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Peters vs. DeMaio: Voters just want it to be over

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SAN DIEGO (CBS 8) - From the flyers to the phone calls to the negative ads, for many, this election season seems like it's dragged on forever. Things have been especially heated in the congressional race between Scott Peters and Carl DeMaio.

Negative ads from both sides are blanketing the airwaves. In the race between Representative Scott Peters and challenger Carl DeMaio, the voters we talked to say they're sick of it.

"It just bothers me, I feel like they're like my kids, behave yourself. If you can't say something nice don't say it at all," a voter said.

It sounds great, in theory, but in reality?

"It doesn't work in these close races," SDSU political science professor Brian Adams said.

Adams says taking the high road is not typically a winning strategy in a close race.

"Conventional wisdom is that if you're attacked by your opponent with negative ads, you have to respond in kind with your own negative ads," he said.

Political analysts say the hotly contested 52nd Congressional District is one of just a handful in the country that is truly a toss-up, with registered Republicans and Democrats split about 50-50.

"Republicans have less than a 1 percent advantage, and there's a large number of independent voters," Adams said.

It leaves both sides fighting hard to win over those undecided voters, and the Republican Party trying to steal the seat from the Democratic incumbent Scott Peters.

"A house member is most vulnerable when they first run for re-election, it's called a 'sophomore slump,' and the idea, Peters has only been there for two years, hasn't had time to establish, gain advantage incumbents gain. So Republicans are thinking, this is the year to beat him," Adams said.

Only time will tell if the negative ads on both sides are working to sway voters, who tell CBS News 8 they are certainly looking forward to the end of this nasty race.

"I want my mailbox to be empty and no commercials," a voter said.

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