Movie slumber party: Beds replace theater seats - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Movie slumber party: Beds replace theater seats

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People watch a movie at a cinema in a shopping mall on the outskirts of Moscow, Russia, Wednesday, Dec. 10, 2014. People watch a movie at a cinema in a shopping mall on the outskirts of Moscow, Russia, Wednesday, Dec. 10, 2014.
People watch a movie at a cinema in a shopping mall on the outskirts of Moscow, Russia, Wednesday, Dec. 10, 2014. People watch a movie at a cinema in a shopping mall on the outskirts of Moscow, Russia, Wednesday, Dec. 10, 2014.

MOSCOW (AP) — A furniture store has taken over a Moscow cinema, allowing theatergoers to enjoy what more closely resembles an enormous slumber party than an afternoon at the movies.

This week the Swedish furniture giant IKEA replaced a movie theater's seats with beds in its Russian "Awake Love" campaign. The switchover took place in the Moscow suburb of Khimki, not far from a branch of the store beloved by many Russians.

The campaign, which lasts until Dec. 14, is modeled after a similar event in 2010 at a Paris music hall.

Copyright 2014 The Associated Press.

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