Will boxed water get San Diegans off the bottle? - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Will boxed water get San Diegans off the bottle?

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SAN DIEGO (CBS 8) – A Michigan-based company is thinking outside the box when it comes to bottled water. Now San Diegans are getting a chance to try out more environmentally friendly water that comes in a box.

At C's Ice Cream and Deli in Scripps Ranch, the specialty is root beer, but now there's some friendly competition sharing the shelf.

"Almost immediately people started gravitating toward it, and were just like what's this?" Todd Scheideman of C's Ice Cream and Deli said.

The store started carrying the new product Boxed Water Is Better, a few weeks ago. It's making a big splash.

"It started selling right off the bat," Scheideman said.

Part of the intrigue is the packaging.

"It looks like the old fashioned milk cartons when I was a kid," Scheideman said. "A handful of people are like, is this a joke or what's going on? No, it's the real thing."

It's a real product with a real message, and it begins with "hello."

"It's just kind of an introduction and a greeting, and hopefully we're introducing a new type of product to the world that's going to make a difference for our environment," Jeremy Adams of Boxed Water Is Better said.

Seventy-six percent of each carton is made from trees from certified, well-managed forests to reduce the carbon footprint.

"It's mostly paper, and as a result as opposed to bottled water, it won't be in a landfill for eternity so we're using renewable resources on the front end, then recyclable materials on the back end," Adams said.

The water actually comes from the city of Grand Rapids, Michigan, and it's triple filtered for purity. Along with the different packaging, it's supposed to taste a little different as well.

"You don't have that plastic taste that you get from a bottle," Adams said.

Thinking outside of the box led this company right to the box to tap into the growing market of bottled water. They're hoping consumers will develop a taste for boxed water, and what it stands for.

"If you have something that's 76 percent renewable and sustainable, that feels like a step in the right direction for us. We always say boxed water is better, boxed water is not perfect, so we're always looking to improve and find ways to be better," Adams said.

Ideally, everyone would use reusable containers, but that's not always possible. Statistics show about 80 percent of empty plastic water bottles end up in the landfill.

Along with the mom and pop stores, Boxed Water Is Better being sold at BevMo and Costco, and will be coming soon to Target and Vons.

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