New local billboards take aim at tuna fishing - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

New local billboards take aim at tuna fishing

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SAN DIEGO (CBS 8) - Greenpeace is targeting a San Diego based company over what it says are destructive fishing practices. The environmental group has put up billboards criticizing Chicken of the Sea.

At first, it may seem like an add for Chicken of the Sea, but a closer look reveals a direct shot at them.

Kate Melges with Greenpeace said the group has put up three billboards in San Diego with money raised from crowd-sourcing.

She said the way Chicken of the Sea fishes for tuna hurts other animals.

"We want Chicken of the Sea to stop ripping up the sea. They use giant massive nets that scoop up everything, and it does not matter if it's tuna or not. A lot of other sea life ends up dying in the process," she said.

In October, Greenpeace demonstrated at Chicken of the Sea's headquarters in Sorrento Valley. They accused them of what they called green washing its record on ocean sustainability.

"We went to San Diego to take the message directly to Chicken of the Sea. In the past four weeks, we collected over 80,000 signatures from ocean lovers and tuna eaters around the country calling on Chicken of the Sea," said Melges.

In a statement, Chicken of the Sea said in part: "We are disappointed to see Greenpeace attack us at all, but especially in our backyard."

Chicken of the Sea urged the public to learn for themselves the important work the company is doing to protect the marine environment.

"Our business is inextricably linked to the health of the ocean, and an ongoing and plentiful supply of fish. We look forward to continuing to provide a safe, affordable and healthy food source for a global population well into the future," continued the company in a statement.

Chicken of the Sea also said they are investing significantly in trails of new and innovative process to identify further improvements that can be made throughout their operations.

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