Companies release Super Bowl ads to maximize exposure - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Companies release Super Bowl ads to maximize exposure

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NEW YORK (AP) — A week out from the Super Bowl Sunday, a flurry of advertisers including Budweiser and LG Electronics released their game-day ads in the hopes of stoking excitement and building up shares on social media.

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Because ads cost up to $5 million per 30 seconds, advertisers are looking to extend buzz to make their investment pay off.

"More than ever we're seeing very elaborate pre-game efforts to generate interest," said Tim Calkins, a marketing professor at Northwestern's Kellogg School of Management.

Here's a look at 10 spots that advertisers have released ahead of Sunday's game on CBS:

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Avocados from Mexico

The trade group that promotes Mexican avocados has a quirky ad showing aliens in a museum appreciating human culture, including a Rubik's Cube and actor Scott Baio.

[To view video on YouTube, Click Here.]

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BMW

Celebrities such as Harvey Keitel and Serena Williams call the new Mini Clubman car different names like "chick car" and "short man's car" before urging viewers to "Defy Labels."

[To view video on YouTube, Click Here.]

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Budweiser

Actress Helen Mirren calls herself a "notoriously frank and uncensored British lady" and lectures drunken drivers about why it's a terrible idea.

[To view video on YouTube, Click Here.]

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Heinz

To the tune of Harry Nilsson's "Without You," weiner dogs dressed up like hot dogs run excitedly toward people in ketchup costumes.

[To view video on YouTube, Click Here.]

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Honda

Sheep in a meadow sing Queen's "Somebody to Love," until their owner and a sheep dog drive up in a new Honda Ridgeline, which is also blasting the song.

[To view video on YouTube, Click Here.]

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LG

Liam Neeson talks about the future in a sci-fi spot directed by Ridley Scott's son, Jake Scott, to promote an LG TV.

[To view video on YouTube, Click Here.]

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Pokemon

Pokemon's ad for its 20th anniversary was shot in Rio de Janeiro, Brazil, and empowers children to "Train On."

[To view video on YouTube, Click Here.]

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ShockTop

"Silicon Valley" actor T.J. Miller trades insults in a bar with the orange-slice mascot for Anheuser-Busch's wheat beer.

[To view video on YouTube, Click Here.]

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SunTrust

Actor Gary Sinese urges people to let go of financial stress, "let go and breathe" and have financial confidence.

[To view video on YouTube, Click Here.]

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T-Mobile

Cellphone execs ask the rapper Drake to change the lyrics to "Hotline Bling" to sound more like a cellphone contract.

[To view video on YouTube, Click Here.]

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Dogs are the focus for an adorable ad by Subaru. A Golden Retriever drives the baby, buckled up in the car seat, until the baby falls asleep.

[To view video on YouTube, Click Here.]

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Kevin Hart makes an appearance as an overprotective dad.

[To view video on YouTube, Click Here.]

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Then there’s William Dafoe dressed as Marilyn Monroe.

[To view video on YouTube, Click Here.]

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Welcome to Ryanville: actor Ryan Reynolds is everywhere you look.

[To view video on YouTube, Click Here.]

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A unique commercial from Mountain Dew. #puppymonkeybaby

[To view video on YouTube, Click Here.]


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