Women spend more green on their "pink" products - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Women spend more green on their "pink" products

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SAN DIEGO (CBS 8) - A new study shows that several items geared toward women cost more than the same item for me, and now a state leader wants to do something to change that. 

State Senator Ben Hueso said products geared toward females generally cost more than the same item for males. 

Senator Hueso said the recent study from the New York City Department of Consumer Affairs confirmed his concerns about gender pricing. 

On average, women's products cost seven percent more than similar items for men. 

To eliminate pricing discrimination, Senator Hueso introduced a bill in Sacramento that would subject retailers who regularly charge more for female products to possible litigation that could lead to large fines. 

Senator Hueso said he is hoping the bill will hit the government's desk by October and go into effect in January. 

The bill is opposed by retail groups, but Senator Hueso said it is the right thing to do. 

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