Snapchat now beats Facebook and Twitter - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Snapchat now beats Facebook and Twitter

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SAN DIEGO (CBS 8) - Snapchat, the social media platform, is now more popular than Facebook and Twitter.

What started as a small mobile network has grown into a multi-billion dollar company with millions of users.

During its beginning stages, Snapchat developed a bad rap as the sexting app for teens because pictures would disappear. Over the past five years, Snapchat has evolved into a mainstream social media app, with more than 100 million active users.

Recently, Snapchat hit a big milestone - ten billion video views per day, more than Facebook.

At San Diego State University, students have embraced the social media app. For many users, Snapchat provides a simple way to share a snapshot of every day life.

Fleeting moments are captured for ten seconds at a time and along with photos, are posted on "your story" that disappear after 24-hours.

"It's a great way to update people on your life, and what is going on. It's quick and easy," said a SDSU student. 

Snapchat was founded by Evan Spiegel, a student at Stanford, in 2011. A new survey found that Snapchat is the most popular social media app for teens, beating out Instagram, Twitter and Facebook.

But teens aren't the only ones snapping away. A growing number of parents are now snapping to communicate with their kids.

"Oh, my parents Snapchat me all the time, like Snapchat pictures of my dogs. They do stories where they go out and say - look, me and dad are having fun," said a SDSU student. 

Most Snapchat users are between the ages of 18 and 34, making the Discover section, launched last year, the perfect platform for businesses, celebrities and politicians to reach a younger demographic.

Even 72-year-old Bernie Sanders, the oldest presidential candidate, is snapping to reach voters a quarter of his age.

Snapchatters admit, the app's main use is to stay social and have fun with filters, which are based on location, and the new selfie lenses that animate your face, or allow you to "face-swap."

Even CBS News 8 has joined Snapchat, add us - CBS8SanDiego - as we share more stories and behind the scenes.

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