This company is turning football helmet design on its head - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

This company is turning football helmet design on its head

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(CNN VAN) - Seattle-based startup VICIS has designed a new helmet that can reduce the impact of blows to the head. Can it make football safer?

"Right now we can demonstrate and prove that we can reduce impact forces, and we can do that better than any helmet on the market," VICIS CEO and cofounder Dave Marver said.

Watch the CNN Money video for more information.

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