Local poll gets it right when most were so wrong - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Local poll gets it right when most were so wrong

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SAN DIEGO (CBS 8) - Americans across the country continue to be in shock over the result of last night's presidential election, but one polling app based in San Diego declared Trump the winner months ago.

The app called Zip allows people to ask and answer questions and results come in from all over the country.

Founder and CEO Ric Militi said Zip predicted Trump would win as far back as February.

"We're getting people's opinions. We're getting people's visceral reaction to questions and we just felt it was more honest," he said.

The app allows users to post questions on a variety of topics and get answers in real time. The app offers more than two dozen categories and starting last year politics became a hot topic.

In August, Zip reported 64-percent of those asked planned to vote for Trump. Zip, which is non-partisan, was the only polling mechanism with statistically accurate data that predicted Trump's victory.

According to Alana Markey, director of brand development, because users can remain anonymous, their true answers are usually the ones reported.

Even hours after the election, results were consistent.

So how did polls get it so wrong?

CBS News 8's political analyst Laura Fink said it was two fold. "it's clear response was bias across many polls - less than truthful information. the other variable has to do with likely voters," she said.

Fink said it's difficult to accurately predict who will show up on Election Day. Don't expect polls to go away, she said. Instead, she said there may be different tactics on how to use them.

The CEO and founder told CBS News 8 that what sets Zip apart from other polls is that users tend to be more honest when answering questions.

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