SAN DIEGO (CNS) - The City Council will be asked Tuesday to rename what had been Qualcomm Stadium to SDCCU Stadium, with San Diego County Credit Union bidding $500,000 for the naming rights, according to documents made available on Thursday.
The credit union recently took over as the primary sponsor of the Holiday Bowl college football game that's held in the stadium. The agreement, if approved, would run to the end of next year.
While stadium naming rights typically run into the millions of dollars, city officials didn't anticipate receiving that kind of money because of the short term of the deal. Municipal coffers would net $375,000 from the proposed agreement, according to a staff report.
In its proposal, SDCCU said it would work to boost attendance at stadium events. The company has a history of heavily promoting events it sponsors.
Now that the Chargers are playing in Los Angeles County, city officials envision closing the aging, money-losing stadium after the 2018 college season. San Diego State University officials are pushing for an extension in order to build a new home for the Aztecs.
The city contracted with Fox Sports College Properties to find an interested party for the naming rights.
SDCCU was one of four bidders. The others were Gemini Sports Group, a Phoenix company that handles sponsorships and naming rights; Mitek, a San Diego- based mobile technology firm; and Traction Video, a San Diego video production firm.
Adam Shacknai was on the stand Monday, as testimony continued in the wrongful death lawsuit of Rebecca Zahau.
Young people are making a huge difference in our community. Kids4Community founder Kenan Pala, 14, is putting together, with a group of teen volunteers, the Bright Futures 5K.
A motorist lost control of her car on a South Bay street Monday, sending it crashing into four other vehicles before overturning and coming to rest upside down in the roadway.
Get your kids in the kitchen with you! Cafe 21 will host a kids’ cooking and craft class Thursday, March 22nd to celebrate Easter and spring.
Caltrans is undertaking a six-week experiment on eastbound state Route 78 in Vista to study whether getting motorists to slow down could actually speed up their commute.
A warming trend that began Sunday in most of San Diego County will continue Monday with dry and warmer weather expected to continue until the middle of this week.
The San Diego Police Department has launched an internal investigation into a program intended to reward officers for making drug arrests.
Since the shooting massacre last month at a Florida high school, at least 19 threats have been made against San Diego-area schools, and the San Diego County District Attorney's office has charged nine juveniles in connection with those threats and menacing messages.
Two people died early Sunday morning after a high-speed chase ended in a head-on crash in North County.
Police were involved a pursuit late Saturday that ended with a deadly officer-involved shooting in Escondido.