SAN DIEGO (CNS) - The City Council will be asked Tuesday to rename what had been Qualcomm Stadium to SDCCU Stadium, with San Diego County Credit Union bidding $500,000 for the naming rights, according to documents made available on Thursday.
The credit union recently took over as the primary sponsor of the Holiday Bowl college football game that's held in the stadium. The agreement, if approved, would run to the end of next year.
While stadium naming rights typically run into the millions of dollars, city officials didn't anticipate receiving that kind of money because of the short term of the deal. Municipal coffers would net $375,000 from the proposed agreement, according to a staff report.
In its proposal, SDCCU said it would work to boost attendance at stadium events. The company has a history of heavily promoting events it sponsors.
Now that the Chargers are playing in Los Angeles County, city officials envision closing the aging, money-losing stadium after the 2018 college season. San Diego State University officials are pushing for an extension in order to build a new home for the Aztecs.
The city contracted with Fox Sports College Properties to find an interested party for the naming rights.
SDCCU was one of four bidders. The others were Gemini Sports Group, a Phoenix company that handles sponsorships and naming rights; Mitek, a San Diego- based mobile technology firm; and Traction Video, a San Diego video production firm.
The sea of pink continued Sunday with 2,200 people marching in the name of breast cancer research funding on the third - and final - day of the Susan G. Komen San Diego 3-Day.
Five people beat to unconscious a 37-year-old man and then took his cell phone at the Horton Plaza in San Diego, a police officer said Sunday.
A non-injury fire Sunday completely destroyed one unit and damaged another in a Rancho Penasquitos apartment complex, displacing two families.
Pancho Segura, who rose from poverty to win six U.S. Pro singles and doubles championships and was one of the world's top amateur players in the 1940s and professionals in the 1950s, has died. He was 96.
A mistaken bump led to a man getting bit and cut with a knife near the Ocean Beach Pier, police said Sunday.
A man died after his body caught fire, police said Saturday. At 11:30 p.m. Friday, police received a call regarding a person on fire in a field near 5200 Pacific Highway in Mission Bay Park, according to the San Diego Police Department.
The San Diego Rescue Mission opened its doors to the homeless community on Saturday for its annual Thanksgiving celebration.