Imperial Beach Administrative Services Director shot and killed - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Imperial Beach Administrative Services Director shot and killed in Mexico

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(NEWS 8) - An Imperial Beach city representative has been shot and killed while on vacation in Mexico over the Christmas holiday.

According to the Imperial Beach representatives, Doug Bradley was vacationing in a tourist town in the state of Guerrero earlier this week, when he was shot several times.

While details surrounding the shooting remain unclear, Imperial Beach officials and Bradley's family told News 8 that he was killed during a robbery early Thursday morning. But Mexican authorities and local media say they're investigating several possibilities.

The 49-year-old was in Zihuatanejo celebrating what would have been his 50th birthday on Friday.

Bradley worked as Director of Administrative Services for the City of Imperial Beach. The job requires him to oversee several departments and serve as the city's treasurer.

Mayor Serge Dedina was unavailable for an interview, but told News 8 in a statement:

Doug Bradley was loved by all that knew him. He was always positive, loved to surf, and had helped to turn around the city of Imperial Beach's financial management.

According to Bradley's sister, he lived in Tijuana and loved the Mexican culture frequently taking part in festivals.

Bradley was an avid surfer who loved his community and his family said he once tried to save a man who was drowning. In November, he said he was condo shopping near where he was killed.

The latest trip started on December 22 when he posted he was taking a surf holiday, calling it a new adventure. On Christmas Eve he posted holiday wishes from Ixtapa. 

Details into what happened Thursday remain limited. Imperial Beach authorities and his family say he was killed during a robbery. His family believes he was shot once, tried running away and was shot twice more around 4 a.m.

Despite several witnesses, police weren't called until 8 a.m.

The Guerro State Attorney General said in a translated statement: 

The victim could have some addiction to toxic substances.

Mexican media told News 8 that the police report indicated there was a debt to an organized crime group that controls the area. However there was no mention of any addiction.

His family staunchly denied that Bradly used drugs saying he was someone who loved life and adventures.

The family said they're working to repatriate Bradley's remains. The State Department said they are ready to help as needed, but declined to discuss the details of his death.

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