What's after Uno? For struggling toymaker Mattel, it's Dos - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

What's after Uno? For struggling toymaker Mattel, it's Dos

Posted: Updated:
Dos has similar rules as Uno, except players make two piles of cards and can throw down two cards at a time instead of one. (AP Photo/Jenny Kane) Dos has similar rules as Uno, except players make two piles of cards and can throw down two cards at a time instead of one. (AP Photo/Jenny Kane)

NEW YORK (AP) — What's next for Uno? Dos, of course.

Mattel is launching the new card game Dos next month in hopes of giving its nearly 50-year-old Uno brand a second life. Dos has similar rules as Uno, except players make two piles of cards and can throw down two cards at a time instead of one.

It comes as Mattel tries to turn its business around, mainly by updating classic brands, such as Barbie dolls and Hot Wheels cars. The toy maker's revenue fell 11 percent last year, hurt by the bankruptcy filing of Toys R Us and the changing tastes of kids, who are increasingly reaching for a tablet instead of a toy.

Uno, however, was a bright spot: The company says Uno sales were up 12 percent in 2017 from the year before. Mattel, which is based in El Segundo, California, has sought to sell Uno in more places, including dollar stores and video game shops. And it has also been chasing trends, releasing Uno cards with emojis, baby animals or unicorns. An Uno smartphone app is in the works for the spring, and Mattel already has launched a way to play the card game through Facebook Messenger.

It may follow a similar a strategy with Dos, says Ray Adler, who oversees Mattel Inc.'s games unit.

Dos, which costs $5.99, will first be sold at Target in March and then roll out to other stores in August.

It took two years to develop Dos, mainly to make sure playing the game was different enough from Uno. But don't expect to see Tres anytime soon, says Adler.

"We're happy where we are with Dos right now," he says.

  • Entertainment NewsEntertainment NewsMore>>

  • Trump calls sketch released by Daniels 'a total con job'

    Trump calls sketch released by Daniels 'a total con job'

    Thursday, April 19 2018 8:04 AM EDT2018-04-19 12:04:57 GMT
    (Michael Avenatti via AP). This artist's drawing released by attorney Michael Avenatti, purports to show the man that the adult film actress Stormy Daniels says threatened her in a Las Vegas parking lot in 2011 to remain quiet about her affair with Pre...(Michael Avenatti via AP). This artist's drawing released by attorney Michael Avenatti, purports to show the man that the adult film actress Stormy Daniels says threatened her in a Las Vegas parking lot in 2011 to remain quiet about her affair with Pre...
    Trump says a porn actress is pulling "a total con job" by promoting an artist's sketch of a man she says threatened her to keep silent. 
    Trump says a porn actress is pulling "a total con job" by promoting an artist's sketch of a man she says threatened her to keep silent. 
  • Ice Cube Had to Bring His Ex-Girlfriend to Prom

    Ice Cube Had to Bring His Ex-Girlfriend to Prom

    Thursday, April 19 2018 2:20 AM EDT2018-04-19 06:20:15 GMT

    Ice Cube recalls his first car, an old Volkswagen bug with a broken gasoline gauge, and recalls the day it ran out of fuel before prom - the same prom he was forced to bring his ex-girlfriend as his date.

     

    Ice Cube recalls his first car, an old Volkswagen bug with a broken gasoline gauge, and recalls the day it ran out of fuel before prom - the same prom he was forced to bring his ex-girlfriend as his date.

     
  • Theron's not leaving the US due to racism but is concerned

    Theron's not leaving the US due to racism but is concerned

    Thursday, April 19 2018 1:44 AM EDT2018-04-19 05:44:32 GMT
    (Photo by Jordan Strauss/Invision/AP, File). FILE - In this March 6, 2018 file photo, Charlize Theron arrives at the Los Angeles premiere of "Gringo" at Regal L.A. Live.   Theron was quoted in an Elle magazine interview published last week saying that ...(Photo by Jordan Strauss/Invision/AP, File). FILE - In this March 6, 2018 file photo, Charlize Theron arrives at the Los Angeles premiere of "Gringo" at Regal L.A. Live. Theron was quoted in an Elle magazine interview published last week saying that ...
    Charlize Theron says she's not leaving the United States over concern about racism and her black children. 
    Charlize Theron says she's not leaving the United States over concern about racism and her black children. 
Powered by Frankly
All content © Copyright 2000 - 2018 Midwest Television, Inc. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.