MoviePass may not cost much, but your privacy is part of the pri - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

MoviePass may not cost much, but your privacy is part of the price

Updated:
© Digital Trends © Digital Trends


By 


Provided by

MoviePass has seen ups and downs as of late. The company’s decision to drop its subscription price to $10 a month last year did very well for the company, bringing in new subscribers and revenue to boot, but the company was recently pelted by customers for blocking access to the Jennifer Lawrence spy-thriller Red Sparrow. That seems like a drop in the bucket compared to the company’s latest misstep in which MoviePass CEO Mitch Lowe boasted that the company tracks users’ locations before and after the movie showings they attend, Media Play News reports.

Lowe was speaking at a Hollywood event in a keynote titled, “Data is the New Oil: How Will MoviePass Monetize It?” when he began to talk about just how much data MoviePass has on its customers. “We watch how you drive from home to the movies,” Lowe said. “We watch where you go afterwards.”

The CEO says that the company is doing this to help its service provide a full night out the movies. Presumably, data about where customers are coming from or going to after the movies could be used to help offer dinner recommendations or provide customers with ideas for where they might want to go when a film is over. Still, customers haven’t been explicitly told that the company is tracking what they’re doing at that level and may not be thrilled to find out.

Then there is the question of what else the company may be doing with that data. When MoviePass launched, the service cost $50 per month. With the price being as low as it is now, that means the company is likely making its money some other way and providing other parties with data collected on its customers could be part of that. Even if this information is anonymized before its handed to other companies, customers likely won’t be happy.

So far, outside of Lowe’s talk, MoviePass has yet to spill the beans on what exactly it is doing with this data, as it’s likely that nobody at the company expected Lowes’ words to make it outside the room of Hollywood executives he was speaking to. Now that the words are out, the company is likely going to have to address the matter.

This article was originally posted on Digital Trends

Content provided by
INFORMATIONAL DISCLAIMER The information contained on or provided through this site is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional financial or accounting advice. Always seek the advice of your accountant or other qualified personal finance advisor for answers to any related questions you may have. Use of this site and any information contained on or provided through this site is at your own risk and any information contained on or provided through this site is provided on an "as is" basis without any representations or warranties.
  • Entertainment NewsEntertainment NewsMore>>

  • Rock On: Michelle Obama book tour is reaching high

    Rock On: Michelle Obama book tour is reaching high

    Friday, September 21 2018 3:00 PM EDT2018-09-21 19:00:12 GMT
    Friday, September 21 2018 10:42 PM EDT2018-09-22 02:42:15 GMT
    (AP Photo/Gerald Herbert). FILE - In this June 22, 2018 file photo, former first lady Michelle Obama speaks at the American Library Association annual conference in New Orleans. Obama is launching a book tour to promote her memoir "Becoming," a tour fe...(AP Photo/Gerald Herbert). FILE - In this June 22, 2018 file photo, former first lady Michelle Obama speaks at the American Library Association annual conference in New Orleans. Obama is launching a book tour to promote her memoir "Becoming," a tour fe...
    There has never been a book tour quite like the one planned for Michelle Obama's "Becoming.". 
    There has never been a book tour quite like the one planned for Michelle Obama's "Becoming.". 
  • In Milan, colors pop at Versace, MSGM, Etro

    In Milan, colors pop at Versace, MSGM, Etro

    Friday, September 21 2018 1:50 PM EDT2018-09-21 17:50:50 GMT
    Friday, September 21 2018 8:41 PM EDT2018-09-22 00:41:27 GMT
    (AP Photo/Luca Bruno). Models wear creations as part of the Etro women's 2019 Spring-Summer collection, unveiled during the Fashion Week in Milan, Italy, Friday, Sept. 21, 2018.(AP Photo/Luca Bruno). Models wear creations as part of the Etro women's 2019 Spring-Summer collection, unveiled during the Fashion Week in Milan, Italy, Friday, Sept. 21, 2018.
    Colors pop at MSGM and Etro, while Marras stitches a tale at Milan Fashion Week. 
    Colors pop at MSGM and Etro, while Marras stitches a tale at Milan Fashion Week. 
  • Black Eyed Peas tackle gun violence, immigration in videos

    Black Eyed Peas tackle gun violence, immigration in videos

    Friday, September 21 2018 12:20 AM EDT2018-09-21 04:20:00 GMT
    Friday, September 21 2018 8:41 PM EDT2018-09-22 00:41:08 GMT
    (Photo by Willy Sanjuan/Invision/AP, File). FILE - In this June 30, 2018 file photo, Taboo from Black Eyed Peas performs "Where is the Love?" at the "Families Belong Together: Freedom for Immigrants" March in Los Angeles. The Black Eyed Peas tackle gun...(Photo by Willy Sanjuan/Invision/AP, File). FILE - In this June 30, 2018 file photo, Taboo from Black Eyed Peas performs "Where is the Love?" at the "Families Belong Together: Freedom for Immigrants" March in Los Angeles. The Black Eyed Peas tackle gun...
    The Black Eyed Peas tackle gun violence at schools and immigration in two new music videos for their song "Big Love". 
    The Black Eyed Peas tackle gun violence at schools and immigration in two new music videos for their song "Big Love". 
Powered by Frankly
All content © Copyright 2000 - 2018 KFMB-TV. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.