Nikon restructuring yields profit, expect more high-end cameras - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Nikon restructuring yields profit, expect more high-end cameras to follow

Posted:
By Hillary Grigonis


Content Provided by  

best camera tech 2017 nikon d850 review 8
Hillary Grigonis/Digital Trends

Nikon’s focus on high-end cameras as the company restructures appears to be paying off, and could mean more advanced cameras like the D850 in the company’s future. In its 2017-2018 fiscal year results, announced on May 10, Nikon posted more than eight times the profit of the previous year overall, with the imaging division posting a 76.2-percent increase over the previous year. With the D850 (shown above) driving much of that increase, the company says it will continue to focus on high-end cameras — and that mirrorless could be an opportunity for the company in the future.

“Nikon as a company is always looking at the current and future market, customer needs, and the evolution of imaging technology to ensure we are meeting the needs of our customers,” Bo Kajwara, president and CEO of Nikon Inc., told Digital Trends in an e-mail. “Higher-end products like the Nikon D850 will continue to be a focus, offering innovative solutions to our loyal customer base that allow them to tell their stories, through still images or video content. Additionally, Nikon recognizes that mirrorless camera category is a popular trend and that it could be a market opportunity for us.”

The numbers come as the company enters its final year of restructuring, a process that began in late 2016. While the company’s profit is up, actual revenue fell both overall and for the company’s camera division. The company said the shrinking camera market caused overall camera sales to fall, particularly in compact cameras. With the cost reductions as part of the company’s ongoing restructuring, however, Nikon still managed to turn a profit with healthy growth from the previous year.

The Nikon D850, a 45.7-megapixel DSLR with a 7-frames-per-second burst speed, boosted sales for the company’s high-end cameras. Kajwara says cameras like the D750and D500also helped the company’s sales.

For photographers, Nikon’s success with the D850 means the company will be continuing a focus on high-end cameras. The company has long been rumored to be working on a full-frame mirrorless camera, but comments from executives at the company’s headquarters in Japan suggest there could be some fire creating all that rumor smoke.

“The Nikon D850 is a great example of the brand meeting the demands of our consumers and exceeding their expectations, and as we head into our new fiscal year, we will continue to build on the success of the Nikon D850 by offering visual storytellers of all levels innovative products to capture and share compelling images and videos,” Kajwara said.

While Nikon’s restructure is helping boost profit, the company isn’t predicting as large of a jump for the current fiscal year, which goes through March 31, 2019. In the imaging division, the company predicts an 11-percent decrease in revenue with a smaller change, but still a decrease, in profits. The company predicts that interchangeable lens camera sales will fall from about 4.01 million to about 3.4 million cameras, with a similar drop in the industry overall from about 19 million to 16.5 million.


  helps readers keep tabs on the fast-paced world of tech with all the latest news, fun product reviews, insightful editorials, and one-of-a-kind sneak peeks.

  • Entertainment NewsEntertainment NewsMore>>

  • 'House With a Clock in Its Walls' ticks to No. 1 in theaters

    'House With a Clock in Its Walls' ticks to No. 1 in theaters

    Sunday, September 23 2018 12:11 PM EDT2018-09-23 16:11:17 GMT
    Sunday, September 23 2018 5:04 PM EDT2018-09-23 21:04:57 GMT
    (Quantrell D. Colbert/Universal Pictures via AP). This image released by Universal Pictures shows Jack Black, from left, Owen Vaccaro and Cate Blanchett in a scene from "The House With A Clock in Its Walls."(Quantrell D. Colbert/Universal Pictures via AP). This image released by Universal Pictures shows Jack Black, from left, Owen Vaccaro and Cate Blanchett in a scene from "The House With A Clock in Its Walls."
    The gothic family fantasy "A House With a Clock in Its Walls" exceeded expectations to debut with an estimated $26.9 million in ticket sales at the weekend box office. 
    The gothic family fantasy "A House With a Clock in Its Walls" exceeded expectations to debut with an estimated $26.9 million in ticket sales at the weekend box office. 
  • Rock On: Michelle Obama book tour is reaching high

    Rock On: Michelle Obama book tour is reaching high

    Friday, September 21 2018 3:00 PM EDT2018-09-21 19:00:12 GMT
    Sunday, September 23 2018 2:32 PM EDT2018-09-23 18:32:01 GMT
    (AP Photo/Gerald Herbert). FILE - In this June 22, 2018 file photo, former first lady Michelle Obama speaks at the American Library Association annual conference in New Orleans. Obama is launching a book tour to promote her memoir "Becoming," a tour fe...(AP Photo/Gerald Herbert). FILE - In this June 22, 2018 file photo, former first lady Michelle Obama speaks at the American Library Association annual conference in New Orleans. Obama is launching a book tour to promote her memoir "Becoming," a tour fe...
    There has never been a book tour quite like the one planned for Michelle Obama's "Becoming.". 
    There has never been a book tour quite like the one planned for Michelle Obama's "Becoming.". 
  • Get ready for 'Bongzilla,' selfie frenzy at Vegas pot museum

    Get ready for 'Bongzilla,' selfie frenzy at Vegas pot museum

    Thursday, September 20 2018 2:28 AM EDT2018-09-20 06:28:05 GMT
    Sunday, September 23 2018 12:03 PM EDT2018-09-23 16:03:32 GMT
    (AP Photo/John Locher). In this Tuesday, Sept. 18, 2018 photo, Gabe Williams works on a exhibit at the Cannabition cannabis museum in Las Vegas. The museum celebrating all things cannabis with displays that include a glass bong taller than a giraffe an...(AP Photo/John Locher). In this Tuesday, Sept. 18, 2018 photo, Gabe Williams works on a exhibit at the Cannabition cannabis museum in Las Vegas. The museum celebrating all things cannabis with displays that include a glass bong taller than a giraffe an...
    A museum celebrating all things cannabis with displays that include a glass bong taller than a giraffe and huggable faux marijuana plants is the newest tourist attraction in Las Vegas. 
    A museum celebrating all things cannabis with displays that include a glass bong taller than a giraffe and huggable faux marijuana plants is the newest tourist attraction in Las Vegas. 
Powered by Frankly
All content © Copyright 2000 - 2018 KFMB-TV. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.