DirecTV Now is gaining some features likely essential to subscribers to the streaming video service: a cloud DVR and a third video stream.
AT&T's streaming service (starts at $35 monthly; you can get a free 7-day trial at directvnow.com), launched in November 2016, had been testing a free cloud-based virtual digital video recorder that saves 20 hours of programming with some subscribers.
Now, as part of an overall makeover for the service, all of its subscribers will begin getting the feature, the service says on its website. However, initially it's only available on Apple devices (using iOS 10 and higher) including Apple TV, and Chromecast devices and TVs, as well as Google Chrome and Safari browsers.
The update is coming soon to additional Android OS and Chromecast devices, Amazon Fire TV, and Roku devices.
Also now available: a third simultaneous video stream (so three people can view different programming on one account) for $5 additionally each month.
Later this summer, subscribers who find they need a larger cloud DVR will be able to pay an additional $10 monthly to expand the recording capacity to 100 hours.
It make sense that AT&T is adding some features subscribers might want to pay for as AT&T "company executives have said they hope to make DirecTV Now profitable in part by offering add-on features for fees in addition to the programming packages," said Phil Swann, president of TVPredictions.com.
DirecTV Now is priced below some of its competitors, such as Sony's PlayStation Vue, which offers five simultaneous streams. But those are included in the subscription price. "But it remains to be seen if cord-cutters will go along with AT&T's strategy," Swann said.
Another plan from AT&T: a version of the DirecTV satellite service that's delivered via broadband, but different from DirecTV Now, AT&T Communications CEO John Donovan said Tuesday at the MoffettNathanson Media & Communications Summit in San Francisco.
That would add to AT&T's offerings, which also include AT&T's U-Verse fiber-delivered pay-TV service and the recently-announced AT&T Watch $15-monthly "skinny bundle," announced last month. "So today, we sit with 2 products, and what I just described there will give us a 5-product portfolio with various price points and various addressable markets," Donovan said.
Also part of DirecTV Now's new features: the ability to watch your local networks while you are traveling and an expanded library of on-demand programs.
Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.
Japanese billionaire Yusaku Maezawa said Monday that he plans to blast off on the first-ever commercial trip around the moon and will invite six to eight artists, architects, designers and other creative people on the weeklong journey.
A North County family is out $2,000 after falling for secret shopper scam involving wiring money from Walmart.
SeaWorld and two former executives on Tuesday agreed to pay more than $5 million to settle federal fraud claims that they misled investors about the negative impact the 2013 documentary "Blackfish" had on business.
One local hotel has come up with a creative solution to stop unwanted guests from ruffling feathers. For years seagulls would swoop in on outdoor events at the Hotel Del Coronado, but not anymore.
As dockless electric scooters become more and more popular, concerns about safety for both riders and pedestrians have grown, too.
Julie Chen, wife of former CBS Corp. CEO Les Moonves, confirmed Tuesday that she is walking away from her role as a co-host of the network's daytime talk show "The Talk."
A San Diego woman has been indicted in the Southern District of Illinois for allegedly conspiring to distribute fentanyl throughout the United States via the "dark web," federal authorities announced Tuesday.
San Diego International Airport contributes nearly $12 billion annually to the region's economy, according to a study released Tuesday.
BOLD is MINDBODY’s annual gathering of top fitness, beauty and wellness experts, thought leaders, influencers and celebrities.