Some Uber customers vowed to turn their back on the ride-hailing company after a string of revelations about unethical practices and workplace harassment. They apparently did more than just grouse.
According to research firm eMarketer, fewer people will ride with Uber than originally projected, while rival Lyft is narrowing the gap.
"Lyft benefitted tremendously from Uber's troubles in 2018," says Shelleen Shum, eMarketer's forecasting director.
However, don't cry for Uber. It will continue to be the dominant player in the ride-hailing industry, but with less of a market share than originally projected, says eMarketer.
“Uber’s brand image took an even bigger hit than expected," says Shum. “To make things worse for Uber, Lyft—which had been rapidly expanding its coverage—seized on the opportunity to brand itself as a more socially-conscious alternative.”
Some 48 million people will ride Uber this year in the United States, which is up 18% over 2017's 40.7 million, but lower than eMarketer's original projection of 51.4 million. Rival Lyft will serve 29.9 million riders in 2018. That's a 41% jump over 2017, notes eMarketer.
While the gap is still wide between Uber and Lyft, eMarketer says the two should get closer within the next five years. By 2021, Uber will have 62.6 million U.S. riders, to 47.8 million for Lyft.
Both Lyft and Uber are in about 300 U.S. cities, and the runner-up has benefitted from being No. 2, says Shum, because Uber created awareness and addressed regulatory issues.
Shum expects Uber to remain on top for at least the next 5 years. While many people deleted their Uber accounts in protest to the reports of sexual misconduct at the company, "not everybody did, nor saw a reason to switch," says Shum.
Uber's 2017 featured an unrelenting stream of revelations about the company's business practices and workplace culture, from its use of a fake version of its app to dupe municipal regulators to a senior executive's sharing of medical records of an Uber driver's rape victim.
Co-founder Travis Kalanick was ousted as CEO of Uber in June and replaced by former Expedia CEO Dara Khosrowshahi, who has promised a new way of doing business at the ride-hailing company.
Tuesday, Uber said it would no longer require people who have filed cases alleging sexual assault or rape against the ride-hailing companies or its drivers to take their claims to forced arbitration. Lyft followed Uber by making a similar announcement.
In April, 14 women who alleged they were sexually assault or raped by their Uber drivers sent a letter to the company's board asking that their collective cases go to court, rather than to an arbitrator.
Six more women may be victims of sexual assault by a prominent orthopedic surgeon who was featured in a TV reality dating show, and his girlfriend, authorities said Wednesday.
California's gas tax will lead to four-figure cost- of-living increases for working families, according to a new report released Thursday by a conservative think tank and the campaign to repeal the gas tax.
World TeamTennis has relocated its corporate headquarters from New York to Southern California in order to be closer to tech companies that can help the league improve its digital presence.
A San Diego couple says they are heartbroken after their family pet was attacked by another dog at a park in Allied Gardens over the weekend. The couple's dog is in critical condition and News 8 has learned this isn’t the first incident at the park involving the same dogs.
The City of Santee has formed a new committee to tackle issues stemming from highway 52. Residents say ever since the extension from the 125 to the 67 opened several years ago traffic in the city has gotten steadily worse.
Investigators say 54-year-old Peter Chadwick killed his wife back in 2012 and disappeared while he was free on bond in 2015. Now they're hoping a new reward and podcast series will help lead to his capture.
A pod of whales put on a show at La Jolla Cove. The five orcas came within 30 feet of the lifeguard tower area Wednesday.
Temperatures continue to cool through Friday, warmer Saturday through the weekend. Humid in the deserts due to tropical moisture surge, decreasing through the weekend.