Hasbro trademarks Play-doh's scent: Sweet, slightly musky - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Hasbro trademarks Play-doh's scent: Sweet, slightly musky

Posted: Updated:

PAWTUCKET, R.I. (AP) — Hasbro has trademarked the scent of Play-doh.

The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a "sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."

The Play-doh brand has been around since 1956. Hasbro applied for the scent trademark last year.

The company says in a press release that the smell "has always been synonymous with childhood and fun" and explains that the trademark allows it to protect "an invaluable point of connection between the brand and fans."

There are already some Play-doh-scented products available online, including cologne and soy candles.

  • Local NewsMore>>

  • San Diego woman ringing Salvation Army bell for 24 hours straight

    San Diego woman ringing Salvation Army bell for 24 hours straight

    Wednesday, December 12 2018 9:11 PM EST2018-12-13 02:11:22 GMT

    A local woman is hoping to bring the spirit of Christmas to those in need this year. Starting Wednesday, for 24 hours, Salvation Army Captain Emily Jones plans to ring the bell for Red Kettle donations non-stop to raise money for families.

     

    A local woman is hoping to bring the spirit of Christmas to those in need this year. Starting Wednesday, for 24 hours, Salvation Army Captain Emily Jones plans to ring the bell for Red Kettle donations non-stop to raise money for families.

     
  • San Diego received more rain in three months than all of last yea

    San Diego received more rain in three months than all of last yea

    Wednesday, December 12 2018 8:46 PM EST2018-12-13 01:46:59 GMT

    The recent fall storms that soaked San Diego set rainfall records across the county – putting a dent in the drought and making a difference at local lakes.

     

    The recent fall storms that soaked San Diego set rainfall records across the county – putting a dent in the drought and making a difference at local lakes.

     
  • World’s largest adaptive surfing competition this week in La Jolla

    World’s largest adaptive surfing competition this week in La Jolla

    Wednesday, December 12 2018 8:34 PM EST2018-12-13 01:34:09 GMT

    It's a competition that proves you can overcome just about anything. Surfers are competing in the Stance International Surfing Association World Adaptive Surfing Championship this week at La Jolla Shores.

     

    It's a competition that proves you can overcome just about anything. Surfers are competing in the Stance International Surfing Association World Adaptive Surfing Championship this week at La Jolla Shores.

     
Powered by Frankly
All content © Copyright 2000 - 2018 KFMB-TV. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.